Facebook appoints Rachel Rubin Franklin, former producer on The Sims 4, as head of social VR

Franklin worked at EA as a vice president before taking the wheel on Sims 4.


Former Electronic Arts VP Rachel Rubin Franklin will take point on Facebook's Social VR team, according to UploadVR.

Franklin's job will be to realize the vision Facebook CEO Mark Zuckerberg demoed on-stage at last week's Oculus Connect event: a virtual environment built from the ground up for social engagement utilizing a blend of VR and AR systems.

Users will step into the guise of avatars and play games, watch movies and TV shows, place phone calls using Facebook Messenger, share selfies to Facebook, and even duel with cartoon swords.

The fact that those and other interactions will occur through avatars makes Franklin, who worked on The Sims 4 as executive producer, the perfect individual for the job. She'll work alongside other Facebook Social VR executives including Michael Booth and Lucy Bradshaw, who demoed the tech with Zuckerberg, and CTO Mike Schroepfer.

"Last week our team welcomed Rachel Rubin Franklin—formerly of EA/Maxis—adding to the roster of talent that already includes Michael Booth and Lucy Bradshaw, who were on stage with Mark, and others who worked behind the scenes," Schroepfer wrote in a Facebook post. "It is a blast to fuse the experience of people who have developed many successful immersive online worlds with engineers who have decades of collective experience building Facebook."

Image courtesy of UploadVR

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

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