It's always hard to find certain Pokemon in Pokemon Go. Rattata and Pidgey are all over the place, but a Snorlax or Gyardos don't pop up everyday during your random daily meanderings. So some people have started to use apps like PokeVision or Poke Radar. But be warned: Developer Niantic is not happy about it.

"I don’t really like that. Not a fan," said CEO John Hanke in an interview with Forbes. "We have priorities right now but they might find in the future that those things may not work. People are only hurting themselves because it takes some fun out of the game. People are hacking around trying to take data out of our system and that’s against our terms of service."

Hanke was a bit more amused when told how people are trying to hatch eggs without really walking. When told that one guy attached his phone to a train set around his home, Hanke said "Well that’s kind of cheating, but it’s kind of creative and funny to so I don’t really mind it. He’s only cheating himself. I saw a turntable hack. I saw that one for hatching eggs."

As for the player in New York that supposedly had caught them all, Hanke said the team was skeptical. "We were speculating on it–is this guy cheating? I’m not sure what the final conclusion was."

He also addressed the indirect advertising that will be coming to the game, with places like the McDonald's partnership that will make the restaurants PokeStops. "The idea with real world games was to build an advertising model that is deeply tied to the way the game itself works… so it doesn’t break the flow of the game," Hanke said. "It doesn’t feel like something is grafted on. That’s what we’re trying to do and it will provide a compliment to in-app purchase. In app-purchase will be the majority of the revenue, but it does take some of the pressure off of us to squeeze hard on the purchase side which would be detrimental to the game."  

Niantic has played things rather close to the vest on what the future holds for the game. Hanke told Game Informer that "as a general rule of thumb," Niantic plans on biweekly updates for the game, although they have not started yet. And at the San Diego Comic Con, he said that bug fixes and server stability are a priority, along with trying to get trading in the game.