BlackBerry Classic will no longer be in production

BlackBerry traditionalists should hold onto their Classic for as long as they can considering no new devices will be produced.

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BlackBerry has announced it will no longer be manufacturing its BlackBerry Classic, meaning those who prefer a physical keyboard on their mobile devices will have to look elsewhere in the very near future.

The BlackBerry Classic was first introduced back in 2013, much to the delight of many BlackBerry traditionalists as it marked the return of the company’s raised-button keyboard. Unfortunately, fans of old-school BlackBerries will be left out in the cold as not only is the BlackBerry Classic going away, but the BlackBerry 10 operating system will also be eliminated in the near future as the company shifts focus on adopting the Android platform.

“The Classic has long surpassed the average lifespan for a smartphone in today’s market,” general manager for devices and chief operating officer at BlackBerry, Ralph Pini, wrote in a blog post. “We are ready for this change so we can give our customers something better.”

BlackBerry has been struggling to reach profitability for several years now, specifically in it’s hardware segment. While the BlackBerry Classic scratched an itch BlackBerry traditionalists were looking for, it’s undeniable the current trend has been shifting towards touchscreen devices for several years now. With BlackBerry ceasing production of its BlackBerry Classic, it appears the company has finally acknowledged the reign of mobile devices with physical keyboards has long been over. The sooner the company can adapt to the mobile market and provide handsets customers would be excited for, the better.

[Via BlackBerry]

Senior Editor
From The Chatty
  • reply
    July 6, 2016 6:28 AM

    Daniel Perez posted a new article, BlackBerry Classic will no longer be in production

    • reply
      July 6, 2016 6:41 AM

      Haha cant believe that company is even still around

      • reply
        July 6, 2016 7:06 AM

        governments loved them because the devices were secure as fuck. and once you are in the gov process, its hard to get out.

        • Zek legacy 10 years
          reply
          July 6, 2016 2:21 PM

          Most big non-tech corporations are similar, that's how all these companies/products stay in business despite being irrelevant to consumers.

    • reply
      July 6, 2016 10:11 AM

      It's so strange that RIM ushered in the smartphone craze,now they can't even keep up with it.From innovators to being left in the dust.

      • reply
        July 6, 2016 3:04 PM

        It's not all that strange given that their claim to fame was strapping ancient tech onto a small device and catering to an ever shrinking set of users that couldn't adapt. Their internal culture probably shunned anyone that tried to drive innovation away from a physical keyboard until it was already too late.

    • reply
      July 6, 2016 11:53 AM

      Fruitnews.com

    • reply
      July 6, 2016 10:22 PM

      i miss having a physical keyboard on my phone ... :(

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