In a press release issued earlier today, Electronic Arts divulged more details regarding EA Play 2016, its press conference slated for live broadcast this coming Sunday, June 12, beginning at 1:00p Pacific.
EA Play will emanate from both Los Angeles, the site of E3, and London. CEO Andrew Wilson will emcee the LA event, while chief competition officer Peter Moore will preside over goings-on across the pond. "The press conference will showcase some of EA’s most anticipated games launching later this year and next, with a few surprises from games beyond that," according to the publisher's press release.
Technically not a part of the ESA's annual E3 event, EA Play represents EA's attempt to create news cycles devoted to its products rather than getting lost in the tumult of announcements, teasers, and livestreams that clog E3 week each year. EA Play also provides ample wiggle room for the publisher to experiment with new ways of sharing information: rather than cram announcements into a 90-minute block, the press conference will feature the world-premiere livestream of Battlefield 1's multiplayer modes.
When the press conference wraps up, attendees in London and LA will be able to go hands-on with titles such as Battlefield 1, Titanfall 2, and new installments in annual sports franchises such as Madden and NHL.
EA Play continues during E3 week. Activities on offer include hands-on time with mobile offerings such as Bejeweled Stars and Madden NFL Mobile, live events such as the Madden Championship, and time to create custom Battlefield 1 dog tags "reflective of the WW1 era."