E3 Live allows the public to see and play games for free

But get your tickets early.


Are you going to be in Los Angeles during E3, but don't have the cash to shell out for a ticket? Then the Entertainment Software Association has an opportunity for you. Come play games for free at E3 Live next door to the show.

In an inaugural event, the ESA has announced that E3 Live would kickoff on June 14 at 5 PM PDT for people who want to check out the games on display at the show. The event is free, but the ESA is limiting access so you will need to sign up for a ticket, which will be parceled out on a first-come, first-serve basis. Attendees under the age of 17 must be accompanied by a parent or guardian. And of course, please observe ESRB game rating while you are there and have your kids with you.

The event will be held at LA Live next to the LA Convention Center, and offers live entertainment, gaming and VR experiences and special merchandise to prove to your friends that you were there. The event will be open on Wednesday from noon to10 PM PDT. Doors open on Thursday at noon.

With some companies holding their own events, such as EA and Bethesda, this offers folks a chance to play the newest games without actually getting onto the E3 show floor. It seems like a good move for the ESA, and the popularity will determine whether this becomes an annual event.

Contributing Editor
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From The Chatty
  • reply
    May 23, 2016 8:00 AM

    John Keefer posted a new article, E3 Live allows the public to see and play games for free

    • reply
      May 23, 2016 8:02 AM

      Typo - EA Live ;)

    • reply
      May 23, 2016 8:55 AM

      Wait...so you have to be in the industry to be able to get into E3 (or have connections), which in turn lets you watch/demo the unreleased games, but right next door they will have the same games playable for out-of-industry people? Then what is the point of the E3 showroom floor? Just for the booth babes?

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        May 23, 2016 9:53 AM

        E3 has always been an industry-only show. The expo is for buyers, media, etc. to experience the various wares(z?) 1st hand. But, then Pax started up several years back and didn't limit it to industry only. This has started to take some of E3's thunder, which has been fading over the recent years. Internet and competing expos have really made it challenging for E3 to stay relevant. I see this as a means to try to stay in the game. However, it's also asking the exact same publishers to split their attention between 2 locations. It'll be very interesting to see how this goes over, and how the publishers feel about it afterwards.

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        May 23, 2016 10:12 AM

        I imagine there's good networking ops to be made

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          May 23, 2016 10:13 AM

          everything I've heard and read seems to indicate that the better networking is at DICE and GDC

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