Disney Interactive and Wargaming will also skip E3 2016

The major publishers are dropping like flies, as Disney and Wargaming are the latest to announce that they will not be attending E3 this year.

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A month ago, E3 2016 was sure looking like an exciting event. Then a funny series of events happened. First, Electronic Arts decided to skip the show and hold its own event. Then Activision decided to skip the show. Now two more major publishers are deciding to sit out this year and potentially beyond.

According to Venture Beat, both Disney Interactive and Wargaming have opted to skip this year's E3. For Disney, it is opting to hold direct fan engagements over the course of the summer, likely at events such as the increasingly popular D23 Expo. Wargaming was far more blunt with its reasoning, stating that the show does not make sense for its goals.

"From a company perspective, we're focusing a large majority of activities on events focused on our players and community," a Wargaming spokesperson told Venture Beat. "Whether it's a small group of players or hundreds at one of our player gatherings, they’re our main priority. From a strictly business perspective, E3 just doesn't fit our current direction. It’s a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we've realized that while the show may be a good fit for lots of other publishers and developers, it's currently not a great fit for us."

E3's featured publishers are dropping like flies, though the big three console manufacturers will still have a major presence at the show. In fact, Sony will actually be taking the stage with Activision and Infinity Ward. But in terms of booth space, it may be a lot easier to walk around this year if you're attending the show.

Senior Editor

Ozzie has been playing video games since picking up his first NES controller at age 5. He has been into games ever since, only briefly stepping away during his college years. But he was pulled back in after spending years in QA circles for both THQ and Activision, mostly spending time helping to push forward the Guitar Hero series at its peak. Ozzie has become a big fan of platformers, puzzle games, shooters, and RPGs, just to name a few genres, but he’s also a huge sucker for anything with a good, compelling narrative behind it. Because what are video games if you can't enjoy a good story with a fresh Cherry Coke?

From The Chatty
  • reply
    March 4, 2016 12:08 PM

    Ozzie Mejia posted a new article, Disney Interactive and Wargaming will also skip E3 2016

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      March 4, 2016 12:10 PM

      Dropping like flies!

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      March 4, 2016 2:15 PM

      Honestly, E3 doesn't make as much sense any more. It used to be the annual meeting place so that retailers to understand the games that are coming so they could make buying decisions. It was also an opportunity for the media to meet with devs. But, being able to share videos over the internet has really mitigated the need to spend so much money to send people to one location to crowd around overly noisy convention floors to do the same thing they can do over the internet. There's still need for the big press events. I'm not talking about that. And, those aren't going away. But, there's no need to setup the booth with massively expensive designs JUST for retailers and media. Media will write about games without flying to LA. Retailers can see all the trailers they need before having to make a buying decision. The show itself just isn't as necessary. Pax, and other events that have more focus on the consumer make more sense; which, again, is what Wargamming basically said.

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        March 4, 2016 4:13 PM

        Seriously, especially when the things they're selling are designed to be experienced over the internet themselves

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      March 4, 2016 3:28 PM

      Worst part? No yearly John Vignocchi interview on GB. :(

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        March 4, 2016 3:28 PM

        I wonder if he will still just go hang out. Hes actually on UPF right now!

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      March 4, 2016 3:55 PM

      E3 makes little sense and most of the back door deals are increasingly happening at DICE and GDC. For public outreach you have your own streams/conferences like Nintendo and Bethesda have been doing and PAX.

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