The first Pokemon Super Bowl commercial now available to watch

Pokemon is kicking off its 20-year anniversary in a big way with the franchise's first Super Bowl commercial.


The field for Super Bowl 50 is set, with the Carolina Panthers set to take on the Denver Broncos. And if this game is anything like the last time the Denver Broncos made the Super Bowl, then the commercials will probably prove more entertaining. With that said, a Super Bowl ad is an expensive proposition, usually reserved for top-tier brands from around the world, which this year, will include Pokemon.

The Pokemon Company has released the full 30-second ad set to air on Super Bowl Sunday, February 7, during the third quarter. Shot in Rio de Janeiro, the commercial highlights the very roots of what launched Pokemania in the first place: a quest to catch 'em all and a burning desire to be the very best.

A 30-second cut is set to air during the big game, but there's also an extended cut of the commercial and that can be seen in its entirety below.

Senior Editor

Ozzie has been playing video games since picking up his first NES controller at age 5. He has been into games ever since, only briefly stepping away during his college years. But he was pulled back in after spending years in QA circles for both THQ and Activision, mostly spending time helping to push forward the Guitar Hero series at its peak. Ozzie has become a big fan of platformers, puzzle games, shooters, and RPGs, just to name a few genres, but he’s also a huge sucker for anything with a good, compelling narrative behind it. Because what are video games if you can't enjoy a good story with a fresh Cherry Coke?

From The Chatty
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    January 25, 2016 9:29 AM

    Ozzie Mejia posted a new article, The first Pokemon Super Bowl commercial now available to watch

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      January 25, 2016 9:39 AM


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      January 25, 2016 9:55 AM

      Holy fuck, 20 years?

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      January 25, 2016 10:04 AM

      Hahaha, that was so dramatic.

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      January 25, 2016 10:08 AM

      I liked the 19 and 96 jerseys passing eachother just briefly.

      Also, this is just weird to spend that kind of money on a superbowl ad without actually advertising any particular product, but just the brand. Is there even any new Pokemon product on the horizon?

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        January 25, 2016 10:15 AM

        Pokken Tournament in March on Wii U, Pokemon GO on mobile devices from the Ingress people (which is going to take over the freakin' world, mark my words), and a very-heavily rumored main 3DS game.

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          January 25, 2016 10:18 AM

          plus merch, merch, and merch

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          January 25, 2016 11:10 AM

          GO? As in "mobile", or as in Htiman/Tomb Raider GO? Please not another puzzle game.

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            January 25, 2016 11:19 AM

            Mobile. Just like Ingress, but with Pokemon.

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              January 25, 2016 11:28 AM


              Hadn't seen this before. I see now. You have to roam around, like Ingress, to capture Pokemon. And I assume it'll require proximity to trade and battle other players.

              Wonder how they'll handle this for kids. Not like we want younger kids running around town trying to catch Pokemon. At least, I guess I see Ingress being played by adults more than kids. I tried it once, but the walking around bit was just too much of a hassle.

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                January 25, 2016 11:47 AM

                There are also some pretty, uh, extreme Ingress players. And throwing kids into the mix without some anonymity to protect them is going to be a huge problem. Imagine how bad it will look if some adult lures a kid out to a private location to battle Pokemon, even if it's intended to be legit, but ends up with stalking or something to get a competitive edge.

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                  January 25, 2016 11:49 AM

                  I thought I've heard of some stories where Ingress players would get physical to keep people out of their area. But, ya, people using the game to lure kids is scary as hell. Hopefully it'll be local VR, like you have to look under your own bed, the kitchen cupboard, etc. Hopefully they won't enforce the proxy for battle thing. You're right, that could get so wrong so fast.

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                    January 25, 2016 11:51 AM

                    in our area, we have players who will figure out where you work and try to report you to your bosses for playing during work hours (even when you aren't). one guy chartered a helicopter to take out someone's guardian portal before they got Onyx on it.

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                      January 25, 2016 11:52 AM

                      if I saw that I'd let them. burn that kind of money on a game w/o actual benefit. meh. I've got too many other things I can do.

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                        January 25, 2016 11:58 AM

                        yeah. overall, ingress is shitloads of fun.

                        last weekend, myself and a group of players from olympia, tacoma and seattle went to Anderson Island for the day. drove around, tailgate picnics in a couple of spots. spent the entire day having fun.

                        because of the portal keys some of us had on hand, we were able to throw crappy little fields across the puget sound into olympia and up towards bellingham. someone on the other side got pissed enough about it that he drove from olympia, wa to lakebay, wa (1+ hour drive) to kill the portal we were using up there. and then he drove back home. just... wow. alright duder.

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                          January 25, 2016 12:05 PM

                          That's the stuff I want to do. But I don't want to make Ingress a second job like most people in my local community, who are hitting the same spots every day right after work.

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                            January 25, 2016 12:21 PM

                            i don't play that much myself, but apparently the smurfs think i'm "rabid"? i don't know.

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                              January 25, 2016 12:51 PM

                              It scared me off a bit when a player carelessly revealed that both teams keep 'dossiers' on all active local players. Even my very casual play was enough to get me noticed.

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                                January 25, 2016 1:45 PM

                                See, now you guys have me worried about this whole Pokemon thing. Won't some please think of the children!?

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                          January 25, 2016 2:26 PM

                          yah i quit playing... it was fun for a few months. But the time commitment was way too big to really make any difference.

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                            January 25, 2016 2:27 PM

                            anything you do in the game makes a difference, regardless of how "small" you perceive it to be. just taking down one portal a week is a difference.

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                              January 25, 2016 2:36 PM

                              yah it just got tiring... my neighborhood was heavily enlightened controlled. Never had enough gear to make much of a dent. Not to mention I was the only smurf that really played in my neighborhood. After they figured out I lived around here, I kinda figured they put a few frogs on recharger watch or something. If I started attacking anything suddenly they would be fully recharged before I could take them down.

                              I only managed to take out everything maybe twice and that was when me an another agent hit the entire neighborhood at around 2am in the morning.

                              Area in question:

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                  January 25, 2016 11:50 AM

                  But, the video does kinda show that's how it's going to be. I could see how maybe it's a bit more accepted in Japan, but no way will that fly in the US.

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        January 25, 2016 2:16 PM

        A lot of advertising is just selling you on a brand or getting you to think about something you had forgotten about.

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      January 25, 2016 7:51 PM

      My boys will love it, but that was dumb.

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      January 26, 2016 1:58 AM

      The excitement for one of the Super Bowl's most beloved components — the commercials — is already so heightened that there are advertisements for the advertisements. Since i am in China, there is a lot of Geo restriction issues in this region so i gotta guide to access CBS here with the help of this guide

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