Steam Sections coming to GameStop, GAME, and EB Games this holiday

Valve has partnered with GameStop, GAME UK, and EB Games to have Steam Sections in its storefronts that will sell the Steam Controller, Steam Link, Steam Machines, and more this holiday season.


Valve has announced it has partnered with GameStop, GAME UK and EB Games to launch dedicated Steam Sections this fall across each retailer’s storefront.

The Steam Sections will feature Steam Hardware devices, like the Steam Controller, Steam Link, and Steam Machines, as well as a variety of Steam prepaid cards. Steam prepaid cards launched across various retailers three years ago, and Valve revealed sales performance for them have increased each year.

"GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters," Valve’s Gabe Newell said in a statement released today. "Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands."

With the upcoming release of Steam Machines, like the one coming from Alienware, we expect there to be a huge increase in PC gamers this holiday season. Valve continues to prepare its Steam Big Picture mode with new updates, which we’ve found to be great improvements over the older UI.

To learn more about both the Steam Controller and Alienware’s Steam Machine, check out our hands-on from this year’s E3.

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From The Chatty
  • reply
    October 5, 2015 10:48 AM

    Daniel Perez posted a new article, Steam Sections coming to GameStop, GAME, and EB Games this holiday

    • reply
      October 5, 2015 11:08 AM

      Wasn't gamestop the one making all that fuss about consoles with digital bundles? How does this make sense?

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        October 5, 2015 11:13 AM

        Because you know, money and... stuff.

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        October 5, 2015 11:18 AM

        There is no re-selling of steam keys for them to get a cut of.

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          October 5, 2015 11:59 AM

          Steam machine trade ins next year. If the hardware updates every year, that's going to be a ton of trade ins if any steam machine sell at all.

      • Zek legacy 10 years
        October 5, 2015 11:25 AM

        GameStop lost that war on the PC years ago. This is better than nothing.

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      October 5, 2015 11:58 AM

      With the upcoming release of Steam Machines, like the one coming from Alienware, we expect there to be a huge increase in PC gamers this holiday season

      Oh, well, for them, any thing > 0 is huge. right?

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      October 5, 2015 5:01 PM

      It's 2015. Games should be an all Digital Platform. And the excuse that used games are cheaper is a loud of poopy. Mario Maker New 59.99. Mario Marker used 54.99. With Steam Summer sales and Discounts and the savings the Company could get with having not to manufacture boxes & Disk and then ship those boxes and disk, games in theory should be cheaper due to lower production cost.. Theirs really no excuse to have Brick and mortar stores to sell physical copies of games. I feel we're being held back in order for the CEO of Gamestop to continue to pay employees minimum wage and make a few millions in exclusive DLC deals. Just my 2 cents.

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        October 5, 2015 5:03 PM


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          October 5, 2015 5:21 PM

          i guess if you dont know how to Gift Games and Steam Gift Cards via online...i guess? *shurgs

          I'm Talking about Video Games, Not System Hardware.

          The only thing i've bought Directly from Gamestop, (Like I walk in myself) has been Amiibos, everything else is Via Steam Store, XBL Store or Amazon.

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        October 5, 2015 5:18 PM

        did you listen to the Giant Beastcast from last week? They had an interesting email from someone who lived in Northern Canada and why digital games were such a difficulty to them because of internet availability.

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          October 5, 2015 5:24 PM


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            October 5, 2015 5:27 PM

            This is a whole other subject. Screw Internet CAPS and screw the companies who try to enforce them.

            I have Comcast but they don't cap me? That's strange, sure they might throttle me if i use enough. But this is a subject for a Stuff that Sucks maybe in the future?

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          October 5, 2015 5:24 PM

          i feel Eventually you have to move forward.

          I'm a strong advocate of Technology, and we shouldn't hold progress back because of a Small section of consumers who have terrible internet access. Jus sayin. Life finds a way. :)

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            October 5, 2015 5:44 PM

            I agree, we have to move forward, but at the same time, we don't need to blow the old industry up before we're there.

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        October 5, 2015 7:37 PM

        All digital is duuuuumb.

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          October 5, 2015 9:20 PM

          "No ones gonna spend 600$ on a Apple phone" - 2007

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        October 5, 2015 8:06 PM

        a) you're delusional if you think that game prices will go down on an all digital platform

        b) it's been repeatedly proven that the actual physical costs behind games is a mostly insignificant amount compared to development and marketing costs. You're talking like $3-$4 per game on AAA titles.

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          October 5, 2015 9:18 PM

          I said they'd go down, if not a small amount. You answered your own question. lol

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        October 5, 2015 9:22 PM

        I prefer digital over physical for similar reason, but the biggest one is that physical games aren't worth what they used to be. Meaning the game you buy today probably won't be playable in it's entirety or possibly at all in a decade.

        If you pull out your SNES and put in a game, the whole game is there as it was when you bought it. Unless it's broken. Try putting in an original copy of Halo 2 into your Xbox and the entire online portion of that game doesn't even exist. How about the multiplayer bits in the Souls Games, Gears of War? With most games incorporating some bit of online play weather it's worth it or not, or requiring servers to distribute day one updates just so they work, what's the point of collecting a physical game if you can't maintain it in any sort of way? Might as well delete the clutter. Unless you're into the box art I personally don't see the value of anything beyond PS2 era stuff.

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