Deus Ex Mankind Divided Augmented Pre-Order Program Cancelled

Deus Ex: Mankind Divided has officially called it quits on the negatively received Augment Your Pre-Order Program.


It looks like not every augment is worth having. Square Enix and Eidos Montreal announced today on the Deus Ex: Mankind Divided website that the "Augment Your Pre-order program" has been officially canceled. The reasons cited include frustration among fans and a "resounding amount of negative feedback."

The Augment Your Pre-order program was implemented as a means to let fans choose what pre-order bonuses they wanted. The 5-tier selection system had 1-3 rewards each. Undisclosed pre-order goals unlocked a tier, and then customers would secretly vote for the bonuses they wanted. Rewards included special costumes, a digital art book, game soundtrack, and an earlier release date for pre-order customers.

Now that the program is canceled, all the pre-order incentives will now be offered as a straightforward pre-order incentive. However, there will not be an early release of the game. Deus Ex: Mankind Divided will release for everyone on February 23, 2016.

SourceDeus Ex: Mankind Divided

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  • reply
    October 1, 2015 7:15 AM

    Steven Wong posted a new article, Deus Ex Mankind Divided Augmented Pre-Order Program Cancelled

    • reply
      October 1, 2015 7:21 AM

      Deus Ex: Playerbase United

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      October 1, 2015 7:23 AM

      Smart move. Hopefully Hitman will follow suit. I think we've finally found out the market's limit to complex purchasing schemes, and maybe even some consumers have learned their lessen and regressing on how much bullshit they'll put up with as part of the purchasing process. I feel the pricing models suck a lot of the fun out of video gaming because I have to constantly worry about what I'm really getting for my money, what I'll be obligated to buy later to keep playing, etc.

      /oldmanpost /wheresmycartridgepost

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        October 1, 2015 8:32 AM

        If Hitman is going to be a great sandbox game, I prefer the pricing model they've proposed.

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        October 1, 2015 8:48 AM

        that's a bad call on Hitman. It's an episodic game by its design, and also their pricing model is not only fair but it gives the consumer MORE choice in terms of how much they are willing to invest. If you want to ignore all of that, you still can. Wait until June and pay regular retail and you'll have the "full" content up to that point just like everyone else. But they're also letting people get in on the game early if they want. Presumably they'll use some of the information gathered from the first three levels when fine-tuning the second batch.

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        October 1, 2015 9:07 AM

        Games aren't going to magically get cheaper to make assuming the scale of the content isn't lessened. The $60 game surprised a lot of people ten years ago but it became accepted. People are already trained to expect more with their games if they pay more than that, hence the collector's editions, which are usually cheaply made, but are at least excused for whatever childish swag is included.

        They can't make every game they sell into a collector's edition though, so dlc and preorder incentives have ruled the roost, all because nobody wants to be the first to ask $75 for the MSRP of a big standard, non-collector's edition game.

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      October 1, 2015 8:10 AM

      Perhaps they needed those four pre-release days back.

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      October 1, 2015 8:32 AM

      I wasn't particularly bothered by it, but I'm glad they're listening, regardless.

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      October 1, 2015 8:33 AM

      Who the fuck thought this was a good idea in the first place? Talk about being disconnected from your audience.

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      October 1, 2015 8:41 AM

      Preorder preordered post cancellation.

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      October 1, 2015 8:44 AM

      no pre-order 2015.

      just put all that shit in the game, don't hold it back.

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      October 1, 2015 8:58 AM

      The whole concept of pre-order just needs to die a swift and painful death. I get that originally there were limits to production runs and you pre-ordered to ensure you got a copy of the game. But, we're well passed that now; especially as more is being done through digital distribution. Only the publisher benefits from pre-orders. Seems like it would be a better pitch to say, get these unlockable items if you purchase by xx/xx/xx to encourage you to purchase during the launch window. And, ya, that means after the reviews are out.

      Either your game sucks and you'll need all these extras to try to sweeten the deal, or it'll rock and you'll simply fan the flames of the community.

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      October 1, 2015 9:17 AM

      Pre-announcement I pondered preordering the program, but the pre-order confusion post announcement put me off. Now that this pre-order promise has been postponed, I'll possibly pre-order due to the promised potential.

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      October 1, 2015 9:41 AM

      Glad the publisher listened.