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Fixing Valve's paid mod idea - Chatty weighs in

Valve issued a reversal to its idea to introduce paid mods yesterday. The idea has been a hot topic in the Shacknews Chatty community and, today, we're taking a look at some of their best ideas to help Valve refine the program into something workable for all parties.

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Yesterday, in the face of overwhelming negativity, Valve issued a quick reversal on one of its more controversial ideas. The idea was to provide paid PC mods for The Elder Scrolls V: Skyrim, testing out the idea with an established favorite and potentially expanding from there. The idea was received poorly, with furious reactions spreading across various corners of the internet, including Twitter, Reddit, and NeoGAF.

Contrary to what many may think, Valve's original idea should not be seen as a deliberate act of malice towards consumers. The idea, as reinforced by Valve's Alden Kroll yesterday, was to allow mod creators the opportunity to make decent money off of their work. With Steam Workshop having succeeded in other areas, it appeared that the intention was for Valve to allow these content creators to live full-time off their creations, if they so chose. Unfortunately, the execution of this idea was rather poor.

That's not to say the idea of compensating mod makers deserves to die entirely. If refined, the concept can still work. In fact, Chatty's jingletard posed the question of how Valve could accomplish this feat. Today, Shacknews is going to analyze some of the more thoughtful responses from our Chatty community.

"Create an incentive program to fund their development if they make a good mod into a full game or expansion which they can sell. Think how indie start up bands make it big or whatever."
-Sailor of Fortune

The most interesting part of Sailor of Fortune's idea is that this sort of thing has been done in the past. In fact, Valve is the one that started the idea in the first place. Counter-Strike first started off as a mod for Half-Life and became such a phenomemon that Valve hired the creators to create a full-blown version of the game. The rest is history.

Times were very different back then. Production costs and overhead weren't what they are now. But why can't this tactic still work? If someone proves themselves talented enough, why shouldn't Valve incentivize their work? The small percentage that was being offered under the original plan may not necessarily be enough to sustain full-time dedication to the mod scene, despite Valve and Bethesda's best intentions.

If Valve and other developers can't sufficiently offer enough incentive to offer full-blown mods and total conversions, then this endeavor won't be worth their time. Thomas Happ serves as a good example, focusing his solo efforts on game development over mod work. His efforts are on the cusp of being rewarded, with Axiom Verge standing out as one of the best games of the year so far. Not everyone can be as talented as Happ, but without a good incentive, not everyone has reason to try.

"Ads during mod downloads/detail pages and revenue sharing with mod authors like in YouTube?"
-FirstPersonCooter

This is pretty good idea, provided that Valve could work in the infrastructure to determine which mod pages garner the most downloads and views. Banner ads, as intrusive as they are, could be a potential answer, as they could be placed alongside detail pages or even on an actual download page. Publishers themselves could get in on this with paid ads or third-party manufacturers could jump in and advertise for gaming peripherals. Extra revenue flows in and proceeds could benefit the mod creators.

Like the previous plan, however, this one's also open to cheats. Valve would have to take extra steps to prevent bots from fudging the numbers. Worse yet, the AdBlock specter could rear its ugly head. With enough people using AdBlock, the endeavor may not be profitable at the end of the day and the mod creators could be out a lot of money, but there's a solid foundation with this idea. This one may be worth keeping an eye on.

"Embed a type of kickstarter into it. Pay to have mods built."
-Sgt_Boomstick

Now here's a very interesting 21st century concept. Take the crowdfunding phenomenon and add an official Valve twist to it. Have creators pitch ideas for mods and if there's enough money tossed into the pot, the mods could get to work.

The main issue with this idea is the same as with Kickstarter campaigns, in general. Even with strict enforcement on Valve's part, there's no guaranteeing a finished product. Valve has already had this problem with Steam Early Access and slapping fine print onto mod crowdfunding efforts would only worsen the situation. If Valve can ensure that crowdfunded mods can be completed, it's a solid idea. As it is, it feels like too much of a "buyer beware" situation.

"Add a 'donate' button but don't make paying mandatory."
-timmie

This is, by and large, the most popular of all the suggestions. It's easy to paint the gaming audience as a spoiled and entitled bunch, but they aren't cold-hearted. They do appreciate good work and they are more than willing to put their dollar where it's deserved. So if there's a donation button in place, there's a good chance that the average Joe will reward a hard-working mod maker for their tireless effort, especially if the mod is a good one.

That makes the simplest solution the most ideal one. Offer a "Donate" button to Steam Workshop pages and allow users to simply pony up however much money they choose. Less than a year after Skyrim released, there were already over 2 million downloads across 2,500 free mods on its Steam Workshop page. If even a fraction of those users donate a few bucks towards content creators, it would be enough to at least offer part-time income. It would certainly provide enough incentive to create more mods and it's a system that could be spread across the entire Steam library.

The optional route is the best one and when prevented with an option, it's reasonable to believe that the gaming audience will go with the most altruistic one.


With Valve having gone back to the drawing board, what's your solution to this issue? What's the best way to help mod makers get compensated for their work and help increase the mod scene in the process? Join the conversation in the comments.

Senior Editor

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From The Chatty

  • reply
    April 28, 2015 11:00 AM

    Ozzie Mejia posted a new article, Fixing Valve's paid mod idea - Chatty weighs in

    • reply
      April 28, 2015 1:36 PM

      Continue the Steam mod conversation here.

      • reply
        April 28, 2015 1:59 PM

        I maintain my thinking that barring serious changes to Bethesda's modding tools and the structure of these games, that it simply can't work in a way that I personally think would be satisfying to everyone involved.

        I don't think the core idea is worthless, but I do have some philosophical issues with turning a system of modding that works with and capitalizes on the free trade of ideas without money being a motivation. The biggest issue though, is that unlike the many different things people have compared this to, including other games or industries, the level of interdependence in Skyrim (and by extension, past and probably future games from them) modding is too much to be surmounted when customers shift from the "Hey, this is a fun, optional, and free thing" to "I paid for this and expect it to work".

        • reply
          April 28, 2015 2:59 PM

          IMO the modding scene is one of the few parts of gaming that isn't broken. However pandora's box has been opened with this one. Like others have said it needs some serious review, done under a new game, and most importantly who + how the hell are they going to police it.

          Also we have people bitching up a storm over steam early access, and what it has been turning into. Do we even want to entertain a mod scene like that? Sounds like some of you do.

          • reply
            April 29, 2015 4:11 AM

            IIRC, shortly after the paid mod stuff went up, there was one which actually advertised itself as early access. I believe it was the same one ultimately taken down because it relied on another mod's work to function.

            The whole thing is a fucking mess, and I'm generally with the people (like Mr. Goodwrench below) who think the only real change needed is to make donating easier/simpler.

      • reply
        April 29, 2015 6:16 AM

        I honestly can't see a game like Skyrim using paid mods on a large scale as the number of mods the average user installs is too prohibitive. I'd be all for donations or a pay-what-you-want scheme with a free option but I don't think it's realistic to expect people to shell out even a dollar per mod. It sucks for the mod creators but their potential customer base is not large or wealthy enough to support the large number of mods available.

    • reply
      April 29, 2015 4:04 AM

      Nothing needs to change other than making donation opportunities easier to access.