Apple’s “Spring Forward” event took place today, and one of the main focuses on this particular event was to focus on their recently announced Apple Watch. We already had some basic information regarding the smartwatch, but Apple wanted to give us a better look at their first entry into the smartwatch world.

The Apple Watch is highly customizable in both its watchband and watchfaces, features a built-in speaker and microphone that allows its user to take calls directly from their wrist. Apple is including a new Glance feature with the Apple Watch, that allows the wearer to check weather, calendar, music, and their heart rate at a quick glance. The watch will also allow the wearer to read full emails, and interact with them in a number of ways that includes marking it unread, flagging it, or deleting it.

A new digital touch feature allows friends to interact with one another using their Apple Watch in a number of ways. Apple Watch owners can send one another fun, little sketches, tap their watchface to gain the other person's attention, and even send their heart beat to let the other person know they're thinking of them.

For health nuts, Apple Watch delivers weekly reports to the wearer that not only acts as a digital journal of their activies throughout the week, but also offers suggestions on how to improve yourself the following week, acting as a digital coach.

Apple Watch will support Apple Pay, allow photos to be viewable, control music and your iOS device's camera, and Siri and you'll also be able to receive any notifications that you receive already receive on your iOS device.

Apple promises all-day battery life across a range of activities, saying the Apple Watch will last at around 18 hours.

There will be three seperate collections for the Apple Watch: the first is the Apple Watch Sport, which will be available in either silver or space grey as well as colorful bands and will cost $349 for the 38mm model and $399 for the 42mm model. The next is the Apple Watch, which for the 38mm version, costs $549 - $1049, depending on your watchband selection. The 42mm model will cost only $50 more. The last is the Apple Watch Edition, which features an 18k solid gold body and custom-designed bands and will retail for $10,000 at select retail stores.

The Apple Watch will be available for pre-order on April 10 with previews available to check out at Apple Store retailers with its worldwide official release taking place on April 24.