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Nintendo explains lack of New 3DS in North America

Once again, Nintendo didn't make its core audience happy with its decision to release just the New 3DS XL in North America.

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When Nintendo announced it would be bringing the XL version of the New Nintendo 3DS and not both size variants, like it did in Japan, it left many of us in North America scratching our heads as to why Nintendo of America would do that. After months of speculation, NOA’s senior manager Damon Baker revealed why exactly North America only received the New 3DS XL.

Baker spoke to Nintendo Life during Indiecade East where he explained NOA’s reasoning. “Look, the face plates are super cool, but we're a different market," he says. "Now we have clear differentiation between those three systems. Before, there was a very limited difference between the 3DS and 3DS XL other than size. It was the same resolution, same functionality... now, there's the 2DS, 3DS, and New 3DS XL, all of which have their own functionality and features.”

He continues, “The different price points give it a clear message for consumers. The core audience... we weren't going to win with them on that decision. But we had to think about expanding the user base, we had to be able to market it and make it easy to pick up for consumers."

Baker makes a valid point as the 2DS, 3DS, and New 3DS XL are very distinct products, making it easier for consumers to know what exactly they’re looking to purchase. Yes - Nintendo’s core audience wouldn’t be happy with the decision, although in recent years, the company has been making more of an effort to make that portion of its fan base happy.

At the end of the day, its US customers, core audience most likely included, gobbled up around 175,000 units of the New 3DS XL during its launch week. And as soon as Nintendo gets more of the handheld to retailers, I’m sure that number will just continue to rise. I just wish there was a way to get those cool face plates on the New 3DS XL.

Senior Editor
From The Chatty
  • reply
    February 18, 2015 7:50 AM

    Daniel Perez posted a new article, Nintendo explains lack of New 3DS in North America

    • reply
      February 18, 2015 7:56 AM

      [deleted]

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        February 18, 2015 8:42 AM

        yep thats what they said

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      February 18, 2015 8:02 AM

      The new 3DS XL won't fit in my pocket making it useless for a portable gaming device.

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        February 18, 2015 10:14 AM

        Is it bigger than the new gigormous cell phones?

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          February 18, 2015 10:21 AM

          I don't know about all smart phones. The iphone 6 plus (which is too large IMO) is about an inch smaller than the New 3dsXL and the 6 plus is a tough fit for most pockets.

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        February 18, 2015 10:31 AM

        [deleted]

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        February 18, 2015 10:39 AM

        [deleted]

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        February 18, 2015 10:41 AM

        I carry my 3DS XL in a Pelican 1030 water tight case with the charger and some games in my backpack I keep with me.

        If I'm ever on a flight over the ocean and the plane hits water that 3DS will survive and eventually find its way to land.

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      February 18, 2015 8:18 AM

      [deleted]

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        February 18, 2015 8:22 AM

        I found it surprisingly easy to quit nintendo after mindlessly buying their stuff for decades. I just simply had enough.

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        February 18, 2015 8:23 AM

        Wii and Wii U. WTF, way to get nobody but the fanboys interested.

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      February 18, 2015 8:38 AM

      I think I'm confused. I remember the article stating there were 2 versions of the new 3DS, but I read that a long time ago and forgot. So now I'm just now realizing that we didn't get one of the versions. So we can't do the 'changing faceplates thingy' with the new 3DS XL that they advertised in that Japanese commercial???? Uh...why? Why can't we just have...bigger faceplates????

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        February 18, 2015 8:41 AM

        [deleted]

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        February 18, 2015 8:42 AM

        Yep - we only got the 3DS XL (called the 3DS LL in Japan.) I don't get why it can't have interchangeable face plates either. Just add a little more plastic to it and *BAM*... XL face plate.

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          February 18, 2015 9:02 AM

          So if I buy this awesome looking new system I can't get a cool faceplate, I don't get an A/C adapter, and I have to bust my hump to hunt for the amiibos it uses to get extras for certain games?
          And this Baker guy starts off with 'The faceplates are super cool...' Not a good way to start off a justification for us not getting them. General Rule-if something is 'super cool', people want it. If you can't provide it, don't mention how cool it is.

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            February 18, 2015 2:43 PM

            Haha! I didn't think of that. GIVE US THE SUPER COOL!

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          February 18, 2015 2:46 PM

          Because then all you nintendoheads would be out fucking faceplate-hunting and bitching about not being able to find the Kirby faceplate.

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      February 18, 2015 8:50 AM

      Well, why not region free the reg sized n3ds from other countries so we can import it ourselves or sell them from Nintendo.com? Because they want current surplus of 2ds and 3ds's to be depleted.

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        February 18, 2015 8:54 AM

        Yea. I extremely dislike Nintendo's region restrictions.

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      February 18, 2015 9:06 AM

      I don't like the new finish on mine. It's a fingerprint magnet compared to my old 3DS XL. I do like the improvements though.

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        February 18, 2015 10:45 AM

        I'm sure after market replacements will come like they did know the NDS and 3DS. I wanted to get that one that's a Matte finish.

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      February 18, 2015 10:44 AM

      This guy's argument is all kinds of stupid. First, we don't have OG 3DS as a third option between 2DS/N3DSXL. I'm not sure if its completely out of production, but it might as well be. I haven't seen it in stores in forever, and can't even find a mention of it on their 3DS website:

      http://www.nintendo.com/3ds

      And as far as making it more "distinct", I think being 90% bigger and having the name XL is enough.

      Why can't Nintendo be honest and just say the small models aren't popular enough in the states?

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