Apple removing 'Free' from App Stores

After pressure from the European Commision, Apple is finally removing the word "free" from their download buttons. 


Apple is working to change the download buttons in their app stores from "Free" to "Get." This comes just a few months after the European Commission began to pressure both Apple and Google to change these titles to reduce misleading customers. Google immediately answered the call back in July, removing the word “Free” from their Top Free Games and Top Free Apps pages in the European store. Apple had held off until now.

The Commissions regulations set in July read that:

  • “Games advertised as “Free” should not mislead consumers about the true costs involved.”
  • “Games should not contain direction exhortation to children to buy items in a game or to persuade an adult to buy items for them.”
  • “Consumers should be adequately informed about the payment arrangements for purchases and should not be debited through default settings without consumers’ explicit consent.”

Apple’s latest move seems to be on par with working towards meeting these regulations, and aren’t just focusing these changes in the Europe based App stores. Multiple reports have come in that people everywhere are able to access the new App stores.

An Apple spokesperson confirmed to Recode that the change is taking place in its digital storefronts worldwide.

Guides Editor

Joshua holds a Bachelor of Fine Arts in Creative Writing and has been exploring the world of video games for as long as he can remember. He enjoys everything from large-scale RPGs to small, bite-size indie gems and everything in between.

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