Report: Nintendo teaming up with YouTube for affiliate program

Could Nintendo be changing its tune about how to handle YouTube affiliates?


Nintendo didn't exactly make friendly with a number of its avid users last year when it started a new Content ID match program on YouTube that shifted monetization from the video creators directly to the company. It stated it started this program merely for safety's sake, although many felt it was more of a cash grab for it. However, if a couple of recent tweets from the company's Japanese Nintendo account are to be believed, it might be looking to make amends with a new affiliate program.

The account (via Game Informer) indicates that the program is being launched so that the company can share revenue with authorized content creators, which would be a vast change of pace from what the Content ID program delivered. Nintendo of America hasn't confirmed anything just yet, but, if true, this could be a nice turn-around for the company.

Partnering with YouTube makes sense, especially when considering that Nintendo's latest release, Mario Kart 8, will fully support direct uploads to the video service when it launches this Friday.

From The Chatty

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    May 27, 2014 10:30 AM

    Robert Workman posted a new article, Report: Nintendo teaming up with YouTube for affiliate program.

    Could Nintendo be changing its tune about how to handle YouTube affiliates?

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      May 27, 2014 11:21 AM

      Glad corporate is seeing the positives of YouTube.

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      May 27, 2014 11:27 AM

      Still seems shitty to take a piece of the action, when other companies aren't doing as such.

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        May 27, 2014 11:36 AM

        Well other companies aren't taking a major hit to their bottom line with poorly planned ill-conceived hardware so they need to find new ways to remain profitable while slowing their decline into complete irrelevancy.

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      May 27, 2014 12:08 PM

      It's strange to me that Nintendo doesn't want to create similar content and put it out on Youtube and instead just C-blocks everyone else. Considering they could release content long before release dates of the actual game they'd have a massive viewership.

      I flat out don't like where this is going. It allows Nintendo (and anyone else) to "cherry pick" the voices they want herd. If Nintendo doesn't like what you're saying about the game during your let's play it's nothing for them to remove your voice, or at the very least clip off a portion of your revenue stream on a platform that isn't exactly all that easy to make money on. It's disgusting.

      Google's Youtube being one of the few outlets that allows for this kind of success, and the very fact that they'll roll over to IP holders without question is why I hate the idea of them taking Twitch too.

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        May 27, 2014 12:14 PM

        Hey, I can try to commentate over an entire episode of 2 Broke Girls, but in the end CBS is going to decide whether I'm providing a promotion for their content or whether I'm just trying to leech off their IP.

        They built it, they should get to decide.

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          May 27, 2014 12:19 PM

          The difference here is the content in a TV show or movie is passive. The actual consumption of that is the opposite of a game, which is active. Watching someone play a game doesn't offer the same experience as playing the game. You get none of the strategy, the challenge, problem solving, or even the satisfaction of having completed it.

          I put to question. If I filmed me and my family playing Monopoly and put that up on Youtube How doesn't it make sense for Matel to say "No, you can't do that" Or how about a game of Uno?

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            May 27, 2014 12:20 PM

            How does it make sense *

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            May 27, 2014 12:24 PM

            Would it really be so bad if you didn't make ad dollars from putting videos of your family playing Monopoly on Youtube? I think that's the real question.

            Like, can I really run a Monopoly tournament with big prizes and monetize it through Youtube hits and somehow claim that Matel is wrong for wanting their cut?

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              May 27, 2014 12:53 PM

              That's just it though. Matel would have gotten their cut from all the Monopoly sets purchased.

              Nintendo is essentially implying that by people streaming their titles they are losing money, or somehow deserve money from people playing their games beyond the initial purchase which is just BS.

              As for me not being able to put a film of my family playing a bored game, it'd be terrible as there's no justifiable reason why I should not be allowed to do so.

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                May 27, 2014 1:13 PM

                Just because you bought a thing doesn't mean the cut is over. If you want to broadcast and monetize something you've bought (a book, a game, a film), you're going to need permission.

                Sometimes the free marketing is enough payment, but sometimes it isn't. That's really up to the IP holders.