League of Legends & Game of Thrones to get official mash-up trailer

League of Legends is coming to HBO. Sort of. A new partnership between developer Riot Games and the subscription cable network will result in a mash-up trailer starring characters from the MOBA and Game of Thrones. How quaint.

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League of Legends is coming to HBO. Sort of. A new partnership between developer Riot Games and the subscription cable network will result in a mash-up trailer starring characters from the MOBA and Game of Thrones. How quaint.

Riot Games VP Dustin Beck explained that there is a "great overlap" between LoL players and people that watch GoT. "This was a good way to explore reaching that demographic through new media," he told [a]listdaily (via The Escapist).

Beck explained that the partnership will ultimately result in a mash-up trailer. "They're going to be getting some marketing assets, whether that's logo bugs or Website takeovers," he said. "But we're also working with their team to produce a mash-up trailer. They're giving us some exclusive sneak peaks into footage that hasn't been seen before."

From The Chatty
  • reply
    March 24, 2014 10:45 AM

    Andrew Yoon posted a new article, League of Legends & Game of Thrones to get official mash-up trailer.

    League of Legends is coming to HBO. Sort of. A new partnership between developer Riot Games and the subscription cable network will result in a mash-up trailer starring characters from the MOBA and Game of Thrones. How quaint.

    • reply
      March 24, 2014 11:43 AM

      If there was never any indication that Riot has run out of ideas on how to spend their millions, it's here now.

      • reply
        March 24, 2014 11:58 AM

        HBO was a sponsor of LCS this week. I'm guessing this isn't as simple as Riot spending cash to market to GoT viewers.

    • reply
      March 24, 2014 11:43 AM

      so that's where whores go