Candy Crush dev abandons attempt to trademark 'candy'

King, developer and publisher of Candy Crush Saga, has abandoned its attempt to trademark the word "candy" when pertaining to video games. Since...

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King, developer and publisher of Candy Crush Saga, has abandoned its attempt to trademark the word "candy" when pertaining to video games. Since its attempt to own the commonly-used word, the company has come under attack for its attempt to block games from the App Store--notably, The Banner Saga.

In a statement to Kotaku, a spokesperson from the company said that "King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher... We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market."

The company has been on the defense ever since their trademark attempt, with the company's CEO issuing an apology, but remaining steadfast in their efforts. The company is currently exploring an IPO.

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  • reply
    February 25, 2014 4:30 PM

    Andrew Yoon posted a new article, Candy Crush dev abandons attempt to trademark 'candy'.

    King, developer and publisher of Candy Crush Saga, has abandoned its attempt to trademark the word "candy" when pertaining to video games. Since...

    • reply
      February 25, 2014 5:47 PM

      How does "Candy" pertain to The Banner Saga? Do you mean the attempt to trademark "Saga"?

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      February 25, 2014 6:35 PM

      Hurray this sounds like somewhat good news.

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      February 25, 2014 8:58 PM

      still a disgusting attempt... it will take awhile for them to recoup from the bad press that was circulating about this.

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        February 25, 2014 10:56 PM

        With luck, they never will.

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        February 26, 2014 1:21 AM

        Just how large a percentage of Candy Crush Saga's player-base do you think knows about this law-suit? :)

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          February 26, 2014 2:51 AM

          Like trying to tell a crackhead that crack is illegal lol

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          February 27, 2014 12:25 AM

          Facebook had it all over my timeline, people are more aware than usual with this one.