Candy Crush Saga dev filing for IPO

As expected, the studio behind Candy Crush Saga plans on going public. King Digital Entertainment has filed its initial IPO papers with the SEC and...

7

As expected, the studio behind Candy Crush Saga plans on going public on the stock market. King Digital Entertainment has filed its initial IPO papers with the SEC and plans on raising up to $500 million in its initial public offering. The company earned $568 million in profit off revenue of $1.88 billion last year, largely due to the popularity of its jewel-swiping game.

In its filing, the company does note that it may be too reliant on the success of Candy Crush, with that one game generating nearly 80% of the company's revenue. However, Candy Crush Saga currently has 93 million daily players--not a number to be scoffed at.

"We have experienced significant rapid growth in our operations, and we cannot assure you that we will effectively manage our growth," the prospectus admits as a risk. In addition, "frequent and unpredictable changes in consumer preferences may cause player interest in the casual game format to decline." The casual games market has been proven to be quite fickle, as the sudden rise and fall of games like Draw Something and The Sims Social have proven.

As VentureBeat points out, the industry has already been burned by Zynga's poor performance since going public. It's possible that investors will not want to repeat their mistakes with what could be another flash-in-the-pan success that King may be offering.

If the IPO goes through, King plans on trading on the NYSE under the ticket "KING."

Filed Under
From The Chatty
  • reply
    February 18, 2014 8:30 AM

    Andrew Yoon posted a new article, Candy Crush Saga dev filing for IPO.

    As expected, the studio behind Candy Crush Saga plans on going public. King Digital Entertainment has filed its initial IPO papers with the SEC and...

    • reply
      February 18, 2014 9:00 AM

      lol I can't wait to see them crash so hard. They get lucky with their success and now they think they are big boy developers. How about you actually create an unique idea.

      • reply
        February 18, 2014 9:16 AM

        They're a garbage company staffed by shitty people, and I hope the lot of them end up destitute.

        I can't remember a company who has filled me with so much rage in recent history.

      • reply
        February 18, 2014 9:33 AM

        Candy Crash is the planned sequel.

        • reply
          February 18, 2014 10:29 AM

          LOL... good one.

        • reply
          February 18, 2014 12:03 PM

          Haha! They should trademark that stat!

          • reply
            February 18, 2014 2:27 PM

            By trademarking the word 'Candy', they already have

      • reply
        February 18, 2014 10:47 AM

        It's gonna be exactly like Zynga: the top guys get rich quick and then it all falls apart.

    • reply
      February 18, 2014 9:06 AM

      So Zynga like. File for IPO when the biggest success is already behind them.

      • reply
        February 18, 2014 9:09 AM

        They're just helping out the MS execs who will be looking for a new CEO position.

      • reply
        February 18, 2014 10:48 AM

        You didn't think they'd do something original, did you?

    • reply
      February 18, 2014 9:17 AM

      The makers of Candy Crush would like to thank all the idiots who paid for extra lives and hammers.

      • reply
        February 18, 2014 11:58 AM

        Sadly, the idiots will never feel shame for the billions they've handed to these jackasses...

    • reply
      February 18, 2014 9:17 AM

      Hilarious.

    • reply
      February 18, 2014 4:44 PM

      anyone interested in letting me short some stock?