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Rabbids feature film in the works from Ubisoft and Sony

Ubisoft's Rabbids are coming to the big screen, as Ubisoft and Sony have announced a partnership to develop the franchise into a feature-length film.

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Ubisoft and Sony Pictures announced a deal today to develop a full-length feature film based on the popular "Rabbids" characters. This would seem to be an extension of its success with the Rabbids cartoon, which which boasts more than two million viewers per episode.

The production will be overseen by representatives for both Ubisoft Motion Pictures and Sony. No plans were announced for attached writers or directors, and no release date was given, so today's announcement is likely the very earliest steps of the deal.

"Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film," Ubisoft Motion Pictures executive director Jean-Julien Baronnet said in the announcement. "This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft's brands to new audiences while still maintaining the brands' creative integrity."

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    February 10, 2014 10:45 AM

    Steve Watts posted a new article, Rabbids feature film in the works from Ubisoft and Sony.

    Ubisoft's Rabbids are coming to the big screen, as Ubisoft and Sony have announced a partnership to develop the franchise into a feature-length film.

    • reply
      February 10, 2014 11:08 AM

      I watch the cartoon with my little girls... it's hilarious.

      • reply
        February 10, 2014 11:28 AM

        Agreed, however, I'm not sure I could watch a full length film.

        • reply
          February 10, 2014 12:14 PM

          I dunno thats basically what Despicable Me gimmick was, the completely ripped off the Rabbids and it was more or less an entire movie of that.

    • reply
      February 10, 2014 12:06 PM

      As part of my job I had to look at Ubisoft Entertainment SA's annual report. They have a whole bunch of "movie" subsidiaries:

      Ubisoft Motion Pictures SARL
      Ubisoft Motion Pictures Rabbids SAS
      Ubisoft Motion Pictures Assassin’s Creed SAS
      Ubisoft Motion Pictures Far Cry SAS
      Ubisoft MotionPictures Splinter Cell SAS
      Ubisoft Motion Pictures Ghost Recon SAS

      So a few more "deals" to be announced in future? They seem keen to retain creative control.

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