Spicy Horse downsized after Akaneiro lost $1.7 million

American McGee's Spicy Horse has downsized its Shanghai studio due to the Akaneiro: Demon Hunters failing quite massively. McGee revealed that Spicy Horse has spent about $2 million in total making the free-to-play action-RPG, which first launched at the end of January 2013, but has only made back around $300,000.

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American McGee's Spicy Horse has downsized its Shanghai studio due to the Akaneiro: Demon Hunters failing quite massively. McGee revealed that Spicy Horse has spent about $2 million in total making the free-to-play action-RPG, which first launched at the end of January 2013, but has only made back around $300,000.

Around 15 people have been working on Akaneiro since early 2011, putting out "around 360 man-months" of work, and resulting in a total investment of almost $2 million, McGee explained in a Kickstarter update (via Joystiq). "In that same period, we've generated roughly 300kUSD in revenue - this includes funds collected via the Kickstarter campaign, F2P purchases in-game, and one-time purchases via Steam. In simple math: We've spent $2 million, we've made $300k, we're 'in the hole' $1.7 million."

Spicy Horse has now cut the Akaneiro development team down to only two people, downsized the studio, and is focusing everyone else on The Gate, its hybird RTS-collectible card game formerly known as Hell Invaders. According to McGee, The Gate "offers the greatest chance of bringing much-needed stability to our studio."

Last August, the studio also successfully Kickstarted Alice: Otherlands, a series of animated short films based upon American McGee's Alice.

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  • reply
    January 31, 2014 11:30 AM

    Alice O'Connor posted a new article, Spicy Horse downsized after Akaneiro lost $1.7 million.

    American McGee's Spicy Horse has downsized its Shanghai studio due to the Akaneiro: Demon Hunters failing quite massively. McGee revealed that Spicy Horse has spent about $2 million in total making the free-to-play action-RPG, which first launched at the end of January 2013, but has only made back around $300,000.

    • reply
      January 31, 2014 11:36 AM

      Never heard of it...

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        January 31, 2014 11:54 AM

        No kidding. Shack shows to have a total of 4 articles, including this one. 1 from a year ago and 2 from about half a year before that. So, complete lack of marketing and media coverage at the least.

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          January 31, 2014 12:10 PM

          Guess you shouldn't rely on kickstarter as your sole advertising

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        January 31, 2014 12:15 PM

        Only heard of it through Steam Greenlight.... but still not enough coverage for a pretty neat and orignial Diablo-esque anime style game.

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      January 31, 2014 11:42 AM

      This article is just like random words thrown together. I read it 4 times and I still don't know what it's saying.

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      January 31, 2014 12:43 PM

      That sucks. It's a shame McGee can't really land on his feet ever because his contributions to art style are cool.

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        January 31, 2014 1:05 PM

        I was looking forward to his dark and edgy reinterpretation of Goldilocks and the Three Bears

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          January 31, 2014 1:06 PM

          He's the Tim Burton of games. If the motherfucker could make a game about Helena Bonham Carter he'd never stop rubbing his own nips.

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      January 31, 2014 8:48 PM

      When your target demographic consists of angst y teenagers and you develop a free-to-play title, how do you reasonably expect to turn any profit?

      He could have churned out a shitty Gothed-up version of Candy Land, sold it at retail and at least made an initial profit by selling it at Hot Topic.

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      January 31, 2014 10:23 PM

      i totally forgot i had this game. zero marketing for it. oops.

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      January 31, 2014 11:09 PM

      American's McGee's Spicy Horse sounds like a great name for hot sauce.