Ryse: Son of Rome's story trailer is a marketing pitch

Crytek's Xbox One launch game shows off its story, by talking about its tech.

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Whoops, someone forgot to explain to Crytek that a "story trailer" for a game should probably focus on game's story. But when your story is pretty much the story of another popular video game series, it's understandable why you'd want to pivot.

Instead, this new narrated video for Ryse: Son of Rome showcases the many bullet points that make the upcoming Xbox One launch game. unique. Specifically, there's a lot of focus on the CryEngine-powered visuals, motion and performance capture, and the authenticity of the weapons and tactics used in the game.

Andrew Yoon was previously a games journalist creating content at Shacknews.

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  • reply
    October 18, 2013 1:00 PM

    Andrew Yoon posted a new article, Ryse: Son of Rome's story trailer is a marketing pitch.

    Crytek's Xbox One launch game shows off its story, by talking about its tech.

    • reply
      October 18, 2013 1:20 PM

      Where is the said video?

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      October 18, 2013 1:32 PM

      Looks f-ing fantastic in my opinion might be the nicest looking next gen game, don't know why this "story" needed a negative slant. Queries about how good the gameplay will be, but i've heard good things since the notorious E3 demo. And this video shows they've made some graphic improvements since then as well.

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        October 18, 2013 1:35 PM

        Its poking fun at the trailer because the narration sounds more like someone trying to pitch the game than a traditional story trailer like we are used to.

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        October 18, 2013 1:36 PM

        Because it's fun to hate on Ryse and the Xbox One at this point...

      • reply
        October 18, 2013 1:42 PM

        Making fun of the video, not the game.

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          October 18, 2013 1:45 PM

          While I get you might want to poke fun at the video, that's really something that should probably be left for a chatty post and not the "news" post promoting the trailer.

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            October 18, 2013 1:54 PM

            Except when its about sony right Mancide?

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              October 18, 2013 4:15 PM

              Nope, if they wrote something like this about a Playstation game I'd bitch too.

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            October 18, 2013 1:56 PM

            Much better to just regurgitate press releases, right?

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              October 18, 2013 2:11 PM

              Yeah how dare they release a kick ass trailer showing off their game, lets hate on it. Nevermind that it's the first trailer they've done since they've done the graphics improvement pass on the game engine.

              I'm quite happy for Shack editorial voices especially commenting on things that are wrong with industry or slightly ridiculous like the recent delays of Watchdogs and Drive Club so close to release. But in general I prefer a positive spin on stories, is enough negativity anyway in comments and after all hopefully theres to systems coming out next month that are going to be great.

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                October 18, 2013 2:45 PM

                Your definition of "kick ass trailer" varies wildly from mine.

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                October 18, 2013 11:44 PM

                Funny, it seems like all of the negativity was brought in by comments.

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                  October 19, 2013 3:16 AM

                  I don't have any problem with Andrews stuff most of the time, in fact I like that he puts some personality in his news stories, this thread probably did get a bit ridiculous from what was just a throwaway comment I'm sure.

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            October 18, 2013 7:31 PM

            [deleted]

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        October 18, 2013 3:11 PM

        A lot of the articles on Shacknews are written in a sarcastic tone and they often make fun of the games, trailers, other stuff. I enjoy the writing style here on the shack and frequently find the articles quite funny.

        You're being over sensitive and you're perceiving there to be bias where there is none. It seems many Microsoft fans have developed a victim complex and think every site is biased against Microsoft.

    • reply
      October 18, 2013 1:38 PM

      "If it's blood you want, I promise I'll give you as much as you can handle."

      lol

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      October 18, 2013 1:52 PM

      On another note, this snap to feature for the Machinima App on Xbox One looks very smooth : http://www.youtube.com/watch?v=Mc_vUf1C8b8

      Machinima App was announced this week.

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        October 18, 2013 7:06 PM

        that's pretty nice, it'd be perfect if there was some way for the game to communicate where in the game you were to apps like that one so you didn't have to search as often

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      October 18, 2013 2:01 PM

      "Microsoft announces launch delay of Xbox One deep into 2014.

      In other news, Ubisoft has entered hibernation and is expected to emerge sometime late spring. For more gaming news, we go to this groundhog..."

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      October 18, 2013 7:53 PM

      This game is pretty looking but looks like a less fun version of GoW. Take away Krato's powers and just give him a sword and shield.

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        October 19, 2013 3:22 AM

        Kratos wasn't in Gears of War.

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          October 20, 2013 6:37 AM

          Yes he was! He was in the bit where Captain Kirk said to Harry Potter, "Use the Force, Harry." And Kratos was all like, "Shhhh! You can't say that here" because they were filming in the Islamic Republic of Mauritania.

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      October 20, 2013 1:59 AM

      All trailers are marketing pitch. I think the problem with this trailer is that the viewer expects to be swept up in an epic story. Instead the story appears to be man returns home,dead family,man kills all.Sounds like a video game to me.

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      October 21, 2013 10:07 AM

      Holy shit, what a terrible trailer, and the game/story looks horrendous (other than pure visuals). I mean, they sum up the entire cliche story in 20 seconds, literally (0:10 to 0:30, and some of that was irrelevant). Still, this was the lowest of the low: "The accuracy of the action is precise." Really? The accuracy is precise? Is this game all a big self-parody of some sort like blood dragon, or are they really that horrible at writing?

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