Candy Crush dev exploring IPO

Capitalizing on the runaway success of Candy Crush Saga, King is looking into going public.

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If there's one thing people love more than social games, it's investing in social game companies. Capitalizing on the runaway success of Candy Crush Saga, Midasplayer (aka King) is looking into going public and launching an IPO.

If you've logged into Facebook any time in the past few months, it's likely you've received an invitation to play Candy Crush Saga, currently the most popular game on the social network. The match-three game locks progression behind walls that can be bypassed through money or hassling friends.

According to The Wall Street Journal, the company has started conversations with banks about a potential IPO. However, pricing and timing of a deal is still quite a ways off. "King's success and growth presents numerous opportunities for the business to develop further, and one option would be to take the company public. However, while it's an option for the future, we would not comment on when we could consider making such a decision," a spokesperson told the newspaper.

While Candy Crush Saga has been a tremendous success so far, it's unclear if the market will respond to yet another social gaming offering--especially after Zynga's high-profile implosion. Shares of the rival company have fallen about 70 percent since launch. And once-popular games like Draw Something show how fickle the casual audience can be: Zynga pretty much closed the team after purchasing the company for about $200 million.

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From The Chatty
  • reply
    June 18, 2013 2:05 PM

    Andrew Yoon posted a new article, Candy Crush dev exploring IPO.

    Capitalizing on the runaway success of Candy Crush Saga, King is looking into going public.

    • reply
      June 18, 2013 2:06 PM

      sell shares while you can!

    • reply
      June 18, 2013 2:15 PM

      I want to start a BEJEWELED ipo... cuz that's what this game is.

      • reply
        June 18, 2013 2:43 PM

        bejeweled is owned by a public company (EA through subsidiary PopCap)

        • reply
          June 18, 2013 11:34 PM

          I was being facetious.
          What i mean is, there's no point in investing in another company that can only make copies of other games, ala zynga.

    • reply
      June 18, 2013 2:28 PM

      No one learned their lesson with Zynga?

      • reply
        June 18, 2013 2:35 PM

        No they did, they learned that the execs are walking away with millions after running the company into the ground after becoming public.

    • reply
      June 18, 2013 2:34 PM

      worked well for Zynga..actually it worked well for a handful of execs, everyone else got screwed, so go get em' King!

      • reply
        June 18, 2013 2:41 PM

        When you say "everyone else got screwed", are you referring to investors? Employees? Because I thought anyone even remotely informed could see that Zynga's days were numbered way before they went public.

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      June 18, 2013 6:59 PM

      Why in the hell would any mobile developer need an IPO? Their hit game prints money, what could they possibly need to raise capital for? Other than a pump and dump where everyone at the company cashes out once the company is public leaving investors holding the bag once the fad is over, I can't see the purpose.

      • reply
        June 18, 2013 7:03 PM

        Apparently you can see the purpose.

      • reply
        June 18, 2013 7:03 PM

        i would say its "a pump and dump where everyone at the company cashes out once the company is public leaving investors holding the bag once the fad is over"

      • reply
        June 18, 2013 7:08 PM

        You just answered your own question.

        The real question is why the hell would any investor put money into such a risky and volatile market.

        • reply
          June 19, 2013 12:39 AM

          because sometimes there's a tax advantage to taking a loss.

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