Battlefield 3 Premium sells over 800K since launch

More than 800,000 players have signed up for Battlefield 3 Premium in its first two weeks of availability, EA Games' Patrick Soderlund revealed.

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While many scoffed at Battlefield 3's late-arriving competitor to Call of Duty Elite, it seems to have worked quite splendidly for the publisher. More than 800,000 players have signed up for Premium in its first two weeks of availability, EA Games' Patrick Soderlund revealed.

Although Premium less a "service" like Elite and more of a DLC Season Pass, the $50 asking price does include a lot of content. Namely, Premium includes access to over $75 worth of content, making it a "value" for hardcore fans of the series.

Speaking to USA Today, Soderlund said that "we are very pleased with the performance so far." When asked if this strategy is something EA will pursue with future games, he said: "We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly it looks very promising right now."

Call of Duty Elite currently has over two million paying subscribers, a number which took about six months to reach.

From The Chatty
  • reply
    June 29, 2012 12:00 PM

    Andrew Yoon posted a new article, Battlefield 3 Premium sells over 800K since launch.

    More than 800,000 players have signed up for Battlefield 3 Premium in its first two weeks of availability, EA Games' Patrick Soderlund revealed.

    • reply
      June 29, 2012 12:02 PM

      I didn't buy it right away, but I gave in eventually. I still play a lot of Battlefield 3, so paying for everything upfront at a discount is pretty convenient, I guess.

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        June 29, 2012 12:10 PM

        So it's just a DLC pre-order basically? Marketing it as "Premium", I thought it was some kind of money grab by EA.

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          June 29, 2012 12:14 PM

          Just like Elite was a money grab by Activision.... but just not as good

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          June 29, 2012 12:18 PM

          Yah its not a bad deal really, if I was still playing BF3 I'd buy it.

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          June 29, 2012 2:57 PM

          You get some other perks like priority on server queues and unique camo.

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          June 29, 2012 7:17 PM

          There are some silly tiny perks but most yeah, it's just pre-ordering all the DLC in one go

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      June 29, 2012 12:14 PM

      bought mine first day.... :)

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      June 29, 2012 12:40 PM

      FFS, just factor this cost into the original game so it doesn't splinter the community. Oh wait, it'd be a $110 game then...

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        July 1, 2012 5:49 PM

        So $10 more than what we pay in Australia. :)

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      June 29, 2012 1:34 PM

      wonder if they could break that down by platform, even though im sure consoles are crushing PC here

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      June 29, 2012 3:11 PM

      [deleted]

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        June 29, 2012 3:25 PM

        What did I do?

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          June 29, 2012 4:10 PM

          Eric is raging against DICE and EA. It's safe to ignore him.

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        June 29, 2012 3:47 PM

        If I only paid £17 am I an asshole too? Or just half of one.

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        June 29, 2012 5:19 PM

        no problem

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        June 29, 2012 5:22 PM

        Yes, everyone that bought essentially discounted DLC is an asshole. Thank you.

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        June 29, 2012 6:31 PM

        I find it funny that a server I frequent now has a motto of "Premium Users Not Welcome". I'm premium, and I'll continue to use it. I'd like to talk to the guys who run it and explain how it's not a bad thing.

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          June 29, 2012 6:49 PM

          "queue priority into servers" is probably the issue? it seems questionable to allow players to cut the line for money paid to ea/dice when the server is rented/paid by someone else because dice doesnt give out dedicated server files to the community. by that logic its definitively a bad thing.

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          July 3, 2012 6:28 AM

          Ive seen a few servers actively booting premium users as well. As far as I could see it was manually done by the admins, but their splash page said premium users were not welcome.

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        June 29, 2012 6:58 PM

        u mad bro?

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        June 29, 2012 7:17 PM

        Uh, you're welcome?

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        July 1, 2012 6:04 PM

        IA. I love that everyone posting about it (except Oat) are front pagers. They're probably EA shill accounts.

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      July 1, 2012 12:00 PM

      The original maps for the game were so terrible that I'm not willing to spend another cent on it. Plus that premium queue thing is pure idiocy, which robs normal customers of their right to play online. There are a bunch of real morons working at dice.

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