Mass Effect 3 copies launched into space

Electronic Arts is going all-out marketing the finale of the Mass Effect trilogy. Their latest stunt will have the publisher launching copies of the game into space using weather balloons.

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Last year, THQ received a lot of flak for launching promotional materials for Homefront into the San Franciscan skies. So, what will happen when EA launches copies of Mass Effect 3 into space?

Electronic Arts is going all-out marketing the finale of the Mass Effect trilogy. Their latest stunt will have the publisher launching copies of the game into space using weather balloons.

The copies should (theoretically) descend around the world in cities that would be ripe for Reaper invasion: New York, San Francisco, Las Vegas, Berlin, London and Paris. A GPS tracking device will be attached to each copy, so that fans will be able to try and retrieve the copies as they touch down. According to USA Today, each copy can be tracked via masseffect.com.

Mass Effect 3 will be available on March 6th. Unless you retrieve one of these early copies from space, that is.

From The Chatty
  • reply
    February 17, 2012 8:00 AM

    Andrew Yoon posted a new article, Mass Effect 3 copies launched into space.

    Electronic Arts is going all-out marketing the finale of the Mass Effect trilogy. Their latest stunt will have the publisher launching copies of the game into space using weather balloons.

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      February 17, 2012 8:00 AM

      Those idiots at EA are going to lead the Reapers right to us!

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      February 17, 2012 8:01 AM

      [deleted]

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      February 17, 2012 8:03 AM

      Didnt EA get in trouble for Homefront balloon stunt. I can just picture the lawsuits now

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      February 17, 2012 8:35 AM

      Would suck if they all fell into the ocean because you know, most of our planet is consisted of water anyway.

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      February 17, 2012 8:41 AM

      Well that shit won't work. How are the aliens going to connect to Origin? They'll be pissed because their shit is down and destroy us all

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        February 17, 2012 9:01 AM

        Plus their gamepads won't work and then we're truly fucked.

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          February 17, 2012 9:13 AM

          gamepads for hands

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          February 17, 2012 11:23 AM

          any species intelligent enough for space travel of the magnitude necessary to recover the games will have long ago moved to M+KB

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            February 20, 2012 6:33 AM

            LOL this ^

            aliens are far too intelligent to use control pads

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      February 17, 2012 9:04 AM

      I hope one of those ballons hits my car as I'm driving and I crash, then I will sue EA and own the mass effect series

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      February 17, 2012 9:41 AM

      Guess I am the only one that thinks this is an awesome idea lol. It would actually be even cooler if the box art has a special reaper cover.

      I wonder what version of the game they are sending up. Most likely I would wager Xbox360 since the biggest fan base is there.

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        February 17, 2012 9:54 AM

        Agree - I think this is awesome - we don't see this kind of outcry when someone does it with a camera. :-
        \

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        February 20, 2012 11:29 AM

        Not at all. It's just that it's not "cool" to like things. If you want to be cool, you have to be negative and say that EA is trying to do us harm by marketing their product too much! Don't you know the rules?

        By the way, I think this is cool too. But I'm a bit biased when it comes to anything Mass Effect. :-)

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      February 17, 2012 9:59 AM

      the SP campaign had better be pretty fucking spectacular.

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      February 17, 2012 10:18 AM

      Pollute more.

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      February 18, 2012 1:15 PM

      Weather balloon DLC confirmed!

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      February 18, 2012 9:49 PM

      Now they've done it. When the aliens get a copy and find out what an aggressive DLC-mongering species we are, they'll come here and wipe us out.

      • ArB legacy 10 years
        reply
        February 19, 2012 8:19 PM

        I accidentally clicked on the wtf tag. Please cherish it forever.

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