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Twisted Metal promotion blows up Sweet Tooth's truck

An explosive Twisted Metal promotion has been announced, in which selected players will be able to destroy series' villain Sweet Tooth's famous ice cream truck remotely via machine gun.

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In what's one of the more violently-creative promotional tie-ins we've seen in quite a while, developer Eat Sleep Play's co-founder and Twisted Metal creator David Jaffe is promising fans a chance to destroy stuff. Specifically, fans can sign up for a chance to remotely fire M249-SAW machine guns at the real-life version of the ice cream truck driven by Sweet Tooth, the game's fire-haired, clown-faced antagonist.

"That's right, we've hooked these guns up to a satellite so you can control them remotely from your computer," states the developer on the official PlayStation Blog. "Yes, you read that correctly. You can shoot a real gun with real bullets at a real truck from your computer, in a crazy, two-day, shoot-till-the-truck-goes-up-in-a-gigantic-ball-of-flames-style internet spectacular."

Interested parties can head over to shootmytruck.com to sign up for a chance to pull the trigger on one of gaming's most iconic vehicles.

Twisted Metal releases exclusively for PlayStation 3 next week on Valentine's Day.

From The Chatty
  • reply
    February 10, 2012 5:00 PM

    Jeff Mattas posted a new article, Twisted Metal promotion blows up Sweet Tooth's truck.

    An explosive Twisted Metal promotion has been announced, in which selected players will be able to destroy series' villain Sweet Tooth's famous ice cream truck remotely via machine gun.

    • reply
      February 11, 2012 10:26 AM

      Jaffe is a one man PR machine

    • reply
      February 12, 2012 2:59 PM

      Christ that dude likes to cuss. He dropped almost as many F bombs in that ad as he did in a 30 second span of the Weekend Confirmed episode he was on.

      • reply
        February 13, 2012 8:30 AM

        ...yeah. After reading his blog once or twice, I just left David Jaffe drop off my radar.

        He's like an angsty version of Peter Molyneux.

    • reply
      February 12, 2012 5:40 PM

      I just added Twisted Metal to my GF queue, just because I like this ad. I know you'll think me crazy, but when I watched this spot my mind was thinking, "John Belushi." Weird?

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