Hawken launching as free-to-play in December
Stylish indie stompy robot FPS Hawken will is locking onto a December 12 (12-12-12, snazzily) launch on PC under a free-to-play model. Beta testing signups are now open, if you fancy giving it a go before then.
Stylish indie stompy robot FPS Hawken is locking onto a December 12 launch on PC under a free-to-play model (12-12-12, snazzily). Developer Adhesive Games also announced that beta testing signups are now open, if you fancy giving it a go before then.
Sign up for the beta over at PlayHawken.com. If you can get three people to themselves sign up through your referral link, you'll be able to reserve your callsign in advance. Shackers are already organizing referral chains, if you want to join in the fun and help someone out.
"Hawken is a passion project for myself and the whole Adhesive team; giving it away for free is icing on the cake," said Adhesive CEO, co-founder and creative director Khang Le in the announcement.
While there are no details on how the free-to-play model will work, given that Hawken has a variety of mechs and weapons, presumably players will be paying for customization options. Balancing power and pleasure between players who buy perks and those who don't is tricky, but let's hope Adhesive are up to it, as Hawken does look jolly nice.
Here's a gameplay trailer from back in August:
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replyAlice O'Connor posted a new article, Hawken launching as free-to-play in December.
Stylish indie stompy robot FPS Hawken will is locking onto a December 12 (12-12-12, snazzily) launch on PC under a free-to-play model. Beta testing signups are now open, if you fancy giving it a go before then.-
unlimited beta invites! http://playhawken.com/?ref=1cf65nzk ;)
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Used your link :)
Here's mine for anyone else
https://playhawken.com/?ref=kh34j1zu
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Honestly I'd rather pay $30-$50 and get all the content, hope they don't neuter the free stuff too much.
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the biggest thing that sucks is that means you are not the target audience
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Well, subject matter wise, I'm very much in the target audience, but when it comes to the pricing system, they remove me from that audience. I see the F2P thing as the marketing department taking over game development. Rather than marketing a creation, they're creating a marketing plan and gluing it all together with gameplay. Perhaps I'm just being a purist video game hipster or something.
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We both are, it's frustrating, I'll still give it a go though. Of all the FTP models I think I've been the biggest fan of LoL's approach.
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All micro-transactions are vanities, much like TF2 I suppose that way. Different appearance, not different capabilities.
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no its not a marketing shift, its a different business model because its simply a different way to make money. but in that business model, if you as a customer are not paying for microtransactions or bringing in new players by spreading the word, then you dont mean much to their bottom line
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The whole thing is designed around consumer behavior, an area very much the focus of marketing. The business model evolved from discovering a different way of marketing the product to consumers, the pricing structure didn't just appear out of thin air. Also, with any business model, you have to address opportunity cost, so they're gambling that there will be more F2P gamers that buy virtual items that will put their revenue above what it would be if they went retail.
I see it as a way to game consumer behavior. Give them a taste and let psychology take over. Look at companies like Zynga, they understand playing people who play their games.-
its part pricing strategy, part market segment strategy, and probably some other things but yea i guess most places would leave pricing strategy to the marketing department. i guess traditionally marketing departments for retail video games dont handle pricing strategy because prices are pretty fixed
lets be clear here. there is no company that does not game consumer behavior. its just that zynga does it better and is willing to be more ruthless about it.
anyway the point of the subthread is that financially you arent a good customer to them-
Yeah, it's an issue of scale on the consumer behavior thing, with F2P games exceeding the scope of what is already done by DLC and Subscription models. I agree though, I'm not a good customer to them, because even with DLC, I'll avoid most additional purchases. If there were a subscription/F2P hybrid where I can get all the F2P stuff with a subscription, I might be warmer to that.
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There are a few MMO's that went that way IIRC, the LotR one and D&D Online both did I believe.
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When does this beta start? I want to fucking shoot mechs.
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Someone answer this shit!
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3 invites: https://playhawken.com/?ref=f211g7ms
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still got 2 beta invites here:
http://playhawken.com/?ref=uvq32m5h -
3 invites: https://playhawken.com/?ref=1wgfu7aj
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Beta invites!
http://playhawken.com/?ref=zi5wnebo -
2 invites left: https://t.co/rQhcUM4b
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3 More I guess.
https://www.playhawken.com/?ref=4fgawtjt -
3 more invites... https://www.playhawken.com/?ref=qywy6ilh
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RED TEXT FOR LINK
https://playhawken.com/?ref=qpxh8s78-
3 More spots: http://playhawken.com/?ref=twem11in
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Looking for another taker @ http://playhawken.com/?ref=jee87nkq
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need 3 people: https://playhawken.com/?ref=ef087y0f
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