Modern Warfare 3 most wanted game this holiday, says Nielsen

Nielsen has released the results of its Video Game Tracking survey, showing some of the most anticipated games and what eager players are saying about them.

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Call of Duty: Modern Warfare 3 is the most wanted game this holiday season, according to a Nielsen Video Game Tracking survey. The stats show Activision's big-budget shooter on 27% of participants' top 5 anticipated titles, beating its two closest competitors (Gears of War 3 and Madden NFL 12) by a margin of 8%.

Assassin's Creed Revelations and Batman: Arkham City round out the top five, at 17% and 15%, respectively. And while Battlefield 3 has certainly gained a lot of attention, it places under The Legend of Zelda: Skyward Sword and tied with Just Dance 3.

But while the numbers might be good fodder for healthy internet debates about the comparative merits of games, Nielsen's results also provide interesting data on trending topics for each of the titles. Modern Warfare buzz is about launch parties and a darker mood, while AC Revelations discussion revolves around the beta release. Zelda fans are hoping Skyward Sword brings back that Ocarina of Time magic, and Arkham City conversation seems fueled by Batman's rogue's gallery of villains. Battlefield 3's entry is telling: "many feel this title is superior to competing titles in the genre."

Check out the full list with percentages below. Remember, this isn't the percentage of gamers who want the games; it's the percent of gamers that put it in their top five.

  • Call of Duty: Modern Warfare 3 (27%)

  • Gears of War 3 (19%)

  • Madden NFL 12 (19%)

  • Assassin’s Creed: Revelations (17%)

  • Batman: Arkham City (15%)

  • The Legend of Zelda: Skyward Sword (14%)

  • Battlefield 3 (12%)

  • Just Dance 3 (12%)

  • NBA 2K12 (9%)

  • Need for Speed: The Run (9%)

  • Uncharted 3: Drake’s Deception (9%)

  • Mario & Sonic at the London 2012 Olympic Games (8%)

  • LEGO Harry Potter: Years 5-7 (8%)

  • FIFA Soccer 12 (8%)

  • The Elder Scrolls V: Skyrim (8%)

  • Dead Island (7%)

  • Kinect Sports: Season 2 (6%)

  • Resistance 3 (4%)

  • Dance Central 2 (4%)

  • Deus Ex: Human Revolution (3%)

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  • reply
    September 29, 2011 11:45 AM

    Steve Watts posted a new article, Modern Warfare 3 most wanted game this holiday, says Nielsen.

    Nielsen has released the results of its Video Game Tracking survey, showing some of the most anticipated games and what eager players are saying about them.

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      September 29, 2011 11:50 AM

      They spelled Skyrim wrong

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        September 29, 2011 4:05 PM

        It's spelled: Dark Souls.

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          September 29, 2011 4:38 PM

          Alternate spelling: Diablo 3. I'll move Christmas to that game's release ˃:(

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      September 29, 2011 11:52 AM

      Wrong

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      September 29, 2011 11:56 AM

      On consoles maybe.

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      September 29, 2011 11:58 AM

      Ugh, this is disgusting.

      But hey, every dollar keeps the industry moving, even if they make more and more dreg and less and less great stuff, at least it's still alive.

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        September 30, 2011 11:57 AM

        i actually wouldn't mind a video game market crash....

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          September 30, 2011 7:15 PM

          Not right now! We are in the second-golden-age of Fighting Games!

          When that dies down..then we can let games die again.

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      September 29, 2011 12:03 PM

      Console post, need filter.

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      September 29, 2011 12:17 PM

      Good, good, I hope all the little kids buy CoD. Leave Battlefield 3 for those with real skills and actual teamwork.

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        September 29, 2011 12:31 PM

        REAL SKILLS

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        September 29, 2011 12:58 PM

        like a boss.

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        September 29, 2011 1:17 PM

        MY VIDEO GAME NICHE

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        September 29, 2011 1:20 PM

        Dude, the Battlefield series has always been nothing but casual and scrubby. It's the result of the huge imbalance between infantry and vehicles and the realism crowd that plagues the game. It certainly isn't to be any better since they added an extensive progression mechanic.

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        September 29, 2011 1:42 PM

        I'm not sure that a game that embraces imbalance is the epitome of skill.

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        September 29, 2011 1:46 PM

        lol

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        September 29, 2011 2:08 PM

        yeah! click that mouse with skill and teamwork!!

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        September 29, 2011 2:14 PM

        Real skills? Battlefield series is not very skillful and there has never been much of a competitive scene (BF2 had a few tournies but nothing great).

        I haven't played the beta for BF3 but if you can run around with a rocket launcher killing everything like in bfbc2 then I would argue that MW3 will have a high skill ceiling.

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        September 29, 2011 4:04 PM

        hahah I love these posts

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        September 29, 2011 4:15 PM

        Real skill exist in fps games that are ultra responsive to input: tribes, quake, CS, cod2.

        Battlefield has always had clunky registration and delayed responsiveness. Dont get me wrong, I love BF series, I just dont think that it's about raw skill, more about teamwork, patience and large scale battles.

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          September 29, 2011 5:56 PM

          I love Tribes, but the netcode is radically different from what you're describing. In fact, Tribes netcode has been talked about extensively at a few conferences because it achieves great effect with a lower responsiveness than what is normally expected. Hence the 128 person servers :)

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      September 29, 2011 12:18 PM

      This thread is going well so far, keep it up fellas

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      September 29, 2011 12:23 PM

      Skyrim is number 1, 2, and 3 in my top-5 list. RAGE is 4 and 5.

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        September 29, 2011 12:30 PM

        for me it's like 1. Skyrim 2. AC:Rev 3. Skyrim 4. AC:Rev 5. Skyrim

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      September 29, 2011 12:30 PM

      The games I'm most looking forward to are tied between Dark Souls, Uncharted 3, Saints Row 3, Batman: AC, and Battelfield 3. Dark Souls and BF3 *might* edge the others out but it's real close.

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      September 29, 2011 12:31 PM

      Not for me, bitches!

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      September 29, 2011 12:59 PM

      according to other people maybe

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        September 29, 2011 1:00 PM

        i'm implying that other people are wrong

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          September 29, 2011 1:37 PM

          oh i thought you meant that they should have just polled you

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            September 29, 2011 4:18 PM

            they can poll other people, just not the wrong ones

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      September 29, 2011 1:12 PM

      Seeing Uncharted 3 below Just Dance 3 makes me want to cry. I think I will; brb.

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        September 29, 2011 3:49 PM

        Hell, seeing DANCE CENTRAL 2 below Just Dance 3 is a travesty in itself.

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      September 29, 2011 1:23 PM

      I remember getting Madden every year for Christmas then playing the ever living crap out of it for two weeks. I have no idea why it took until Christmas for me to get it.

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      September 29, 2011 1:34 PM

      Skyrim
      Saints Row 3
      Skyward Sword
      RAGE
      Halo CE

      kthxbai

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      September 29, 2011 1:35 PM

      How does this pass as news on this site? There is constantly these shitty stories that do nothing but prop up this fucking game franchise as 'most sales' 'most profits' 'most wanted'. No one gives a fuck, we'll see this same story across every other generic media site we visit.

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        September 29, 2011 1:38 PM

        apparently the majority do

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        September 29, 2011 1:39 PM

        I keep on seeing posts like this, and if you don't think it's newsworthy, just ignore it.

        Are you the editor of this site? No?

        Do you realize that this site's audience isn't just you? Yes?

        Then just move on. It's so inconsequential!

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        September 29, 2011 1:50 PM

        There are huge implications for the upward trends in the popularity of game software. We are talking about a game in which the series has surpassed sales of the top grossing film of all time. 20 years ago kids got beat up for playing video games.

        From a business standpoint, the video game industry is a baby and it's one of the most volatile. But it also is now driving significant technological advances that bleed into other sectors.

        As a gamer, you might not care about the COD series (lord knows I don't) or how popular it is, but the industry as a whole has established itself as a major player in both entertainment and technology. Video games will continue to push technology forward, drive performance requirements, increase educational methods and, eventually at a level of sufficient advancement, be the single most used method of entertainment. Some UAV's use xbox controllers, commercial graphics cards sit in super computers, playstation 3's make up supercomputers. This is all because of how successful video games are.

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        September 29, 2011 2:18 PM

        I give a fuck. Keep posting stories that are news, and this is news.

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        September 29, 2011 3:30 PM

        Oh no, a video game news site posting about sales trends in the video game industry? Say it isn't so!

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      September 29, 2011 3:39 PM

      Those poor innocent souls that don't know about BF3...

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      September 29, 2011 4:11 PM

      Hmm, No RAGE?

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        September 29, 2011 4:19 PM

        Well, I guess Doom 3 had sold about 3.5 million copies three years after launch. Modern Warfare 2 sold abot 10 million in two years in the US alone.

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      September 29, 2011 4:28 PM

      At what middle school was this poll taken?

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      September 29, 2011 6:36 PM

      Dark Souls (PS3)
      Skyrim (PC)
      MW3 (PS3)
      BF3 (PC)
      Uncharted 3

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      September 29, 2011 7:39 PM

      It isn't even on my list... I honestly just don't care. There are at least 15 games I'd buy before this one.

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      September 30, 2011 5:39 AM

      Seriously now? MW3? Wow...
      I would have thought Skyrim would be number 1, according to Game Informer.
      I'd say my next few games are BF3, Rage, Uncharted3, Batman AC, Saints Row 3rd, and Star Wars Old Republic (if only its not MMORPG, it would be number 1)