Modern Warfare 3 most wanted game this holiday, says Nielsen

Nielsen has released the results of its Video Game Tracking survey, showing some of the most anticipated games and what eager players are saying about them.


Call of Duty: Modern Warfare 3 is the most wanted game this holiday season, according to a Nielsen Video Game Tracking survey. The stats show Activision's big-budget shooter on 27% of participants' top 5 anticipated titles, beating its two closest competitors (Gears of War 3 and Madden NFL 12) by a margin of 8%.

Assassin's Creed Revelations and Batman: Arkham City round out the top five, at 17% and 15%, respectively. And while Battlefield 3 has certainly gained a lot of attention, it places under The Legend of Zelda: Skyward Sword and tied with Just Dance 3.

But while the numbers might be good fodder for healthy internet debates about the comparative merits of games, Nielsen's results also provide interesting data on trending topics for each of the titles. Modern Warfare buzz is about launch parties and a darker mood, while AC Revelations discussion revolves around the beta release. Zelda fans are hoping Skyward Sword brings back that Ocarina of Time magic, and Arkham City conversation seems fueled by Batman's rogue's gallery of villains. Battlefield 3's entry is telling: "many feel this title is superior to competing titles in the genre."

Check out the full list with percentages below. Remember, this isn't the percentage of gamers who want the games; it's the percent of gamers that put it in their top five.

  • Call of Duty: Modern Warfare 3 (27%)

  • Gears of War 3 (19%)

  • Madden NFL 12 (19%)

  • Assassin’s Creed: Revelations (17%)

  • Batman: Arkham City (15%)

  • The Legend of Zelda: Skyward Sword (14%)

  • Battlefield 3 (12%)

  • Just Dance 3 (12%)

  • NBA 2K12 (9%)

  • Need for Speed: The Run (9%)

  • Uncharted 3: Drake’s Deception (9%)

  • Mario & Sonic at the London 2012 Olympic Games (8%)

  • LEGO Harry Potter: Years 5-7 (8%)

  • FIFA Soccer 12 (8%)

  • The Elder Scrolls V: Skyrim (8%)

  • Dead Island (7%)

  • Kinect Sports: Season 2 (6%)

  • Resistance 3 (4%)

  • Dance Central 2 (4%)

  • Deus Ex: Human Revolution (3%)

Filed Under
From The Chatty
  • reply
    September 29, 2011 11:45 AM

    Steve Watts posted a new article, Modern Warfare 3 most wanted game this holiday, says Nielsen.

    Nielsen has released the results of its Video Game Tracking survey, showing some of the most anticipated games and what eager players are saying about them.

    • reply
      September 29, 2011 11:50 AM

      They spelled Skyrim wrong

      • reply
        September 29, 2011 4:05 PM

        It's spelled: Dark Souls.

        • reply
          September 29, 2011 4:38 PM

          Alternate spelling: Diablo 3. I'll move Christmas to that game's release ˃:(

    • reply
      September 29, 2011 11:52 AM


    • reply
      September 29, 2011 11:56 AM

      On consoles maybe.

    • reply
      September 29, 2011 11:58 AM

      Ugh, this is disgusting.

      But hey, every dollar keeps the industry moving, even if they make more and more dreg and less and less great stuff, at least it's still alive.

      • reply
        September 30, 2011 11:57 AM

        i actually wouldn't mind a video game market crash....

        • reply
          September 30, 2011 7:15 PM

          Not right now! We are in the second-golden-age of Fighting Games!

          When that dies down..then we can let games die again.

    • reply
      September 29, 2011 12:03 PM

      Console post, need filter.

    • reply
      September 29, 2011 12:17 PM

      Good, good, I hope all the little kids buy CoD. Leave Battlefield 3 for those with real skills and actual teamwork.

      • reply
        September 29, 2011 12:31 PM


      • reply
        September 29, 2011 12:58 PM

        like a boss.

      • reply
        September 29, 2011 1:17 PM


      • reply
        September 29, 2011 1:20 PM

        Dude, the Battlefield series has always been nothing but casual and scrubby. It's the result of the huge imbalance between infantry and vehicles and the realism crowd that plagues the game. It certainly isn't to be any better since they added an extensive progression mechanic.

      • reply
        September 29, 2011 1:42 PM

        I'm not sure that a game that embraces imbalance is the epitome of skill.

      • reply
        September 29, 2011 1:46 PM


      • reply
        September 29, 2011 2:08 PM

        yeah! click that mouse with skill and teamwork!!

      • reply
        September 29, 2011 2:14 PM

        Real skills? Battlefield series is not very skillful and there has never been much of a competitive scene (BF2 had a few tournies but nothing great).

        I haven't played the beta for BF3 but if you can run around with a rocket launcher killing everything like in bfbc2 then I would argue that MW3 will have a high skill ceiling.

      • reply
        September 29, 2011 4:04 PM

        hahah I love these posts

      • reply
        September 29, 2011 4:15 PM

        Real skill exist in fps games that are ultra responsive to input: tribes, quake, CS, cod2.

        Battlefield has always had clunky registration and delayed responsiveness. Dont get me wrong, I love BF series, I just dont think that it's about raw skill, more about teamwork, patience and large scale battles.

        • reply
          September 29, 2011 5:56 PM

          I love Tribes, but the netcode is radically different from what you're describing. In fact, Tribes netcode has been talked about extensively at a few conferences because it achieves great effect with a lower responsiveness than what is normally expected. Hence the 128 person servers :)

    • reply
      September 29, 2011 12:18 PM

      This thread is going well so far, keep it up fellas

    • reply
      September 29, 2011 12:23 PM

      Skyrim is number 1, 2, and 3 in my top-5 list. RAGE is 4 and 5.

      • reply
        September 29, 2011 12:30 PM

        for me it's like 1. Skyrim 2. AC:Rev 3. Skyrim 4. AC:Rev 5. Skyrim

    • reply
      September 29, 2011 12:30 PM

      The games I'm most looking forward to are tied between Dark Souls, Uncharted 3, Saints Row 3, Batman: AC, and Battelfield 3. Dark Souls and BF3 *might* edge the others out but it's real close.

    • reply
      September 29, 2011 12:31 PM

      Not for me, bitches!

    • reply
      September 29, 2011 12:59 PM

      according to other people maybe

      • reply
        September 29, 2011 1:00 PM

        i'm implying that other people are wrong

        • reply
          September 29, 2011 1:37 PM

          oh i thought you meant that they should have just polled you

          • reply
            September 29, 2011 4:18 PM

            they can poll other people, just not the wrong ones

    • reply
      September 29, 2011 1:12 PM

      Seeing Uncharted 3 below Just Dance 3 makes me want to cry. I think I will; brb.

      • reply
        September 29, 2011 3:49 PM

        Hell, seeing DANCE CENTRAL 2 below Just Dance 3 is a travesty in itself.

    • reply
      September 29, 2011 1:23 PM

      I remember getting Madden every year for Christmas then playing the ever living crap out of it for two weeks. I have no idea why it took until Christmas for me to get it.

    • reply
      September 29, 2011 1:34 PM

      Saints Row 3
      Skyward Sword
      Halo CE


    • reply
      September 29, 2011 1:35 PM

      How does this pass as news on this site? There is constantly these shitty stories that do nothing but prop up this fucking game franchise as 'most sales' 'most profits' 'most wanted'. No one gives a fuck, we'll see this same story across every other generic media site we visit.

      • reply
        September 29, 2011 1:38 PM

        apparently the majority do

      • reply
        September 29, 2011 1:39 PM

        I keep on seeing posts like this, and if you don't think it's newsworthy, just ignore it.

        Are you the editor of this site? No?

        Do you realize that this site's audience isn't just you? Yes?

        Then just move on. It's so inconsequential!

      • reply
        September 29, 2011 1:50 PM

        There are huge implications for the upward trends in the popularity of game software. We are talking about a game in which the series has surpassed sales of the top grossing film of all time. 20 years ago kids got beat up for playing video games.

        From a business standpoint, the video game industry is a baby and it's one of the most volatile. But it also is now driving significant technological advances that bleed into other sectors.

        As a gamer, you might not care about the COD series (lord knows I don't) or how popular it is, but the industry as a whole has established itself as a major player in both entertainment and technology. Video games will continue to push technology forward, drive performance requirements, increase educational methods and, eventually at a level of sufficient advancement, be the single most used method of entertainment. Some UAV's use xbox controllers, commercial graphics cards sit in super computers, playstation 3's make up supercomputers. This is all because of how successful video games are.

      • reply
        September 29, 2011 2:18 PM

        I give a fuck. Keep posting stories that are news, and this is news.

      • reply
        September 29, 2011 3:30 PM

        Oh no, a video game news site posting about sales trends in the video game industry? Say it isn't so!

    • reply
      September 29, 2011 3:39 PM

      Those poor innocent souls that don't know about BF3...

    • reply
      September 29, 2011 4:11 PM

      Hmm, No RAGE?

      • reply
        September 29, 2011 4:19 PM

        Well, I guess Doom 3 had sold about 3.5 million copies three years after launch. Modern Warfare 2 sold abot 10 million in two years in the US alone.

    • reply
      September 29, 2011 4:28 PM

      At what middle school was this poll taken?

    • reply
      September 29, 2011 6:36 PM

      Dark Souls (PS3)
      Skyrim (PC)
      MW3 (PS3)
      BF3 (PC)
      Uncharted 3

    • reply
      September 29, 2011 7:39 PM

      It isn't even on my list... I honestly just don't care. There are at least 15 games I'd buy before this one.

    • reply
      September 30, 2011 5:39 AM

      Seriously now? MW3? Wow...
      I would have thought Skyrim would be number 1, according to Game Informer.
      I'd say my next few games are BF3, Rage, Uncharted3, Batman AC, Saints Row 3rd, and Star Wars Old Republic (if only its not MMORPG, it would be number 1)

Hello, Meet Lola