Activision: Call of Duty XP was second most viewed Livestream event

Activision reports that its recent Call of Duty XP event is now the second most viewed event online.


According to Activision, the recent Call of Duty XP event, held this past Labor Day weekend in Los Angeles, was a smashing success on all fronts. In particular, the publisher claims that enough people watched the proceedings online to make it the second most watched event via Livestream in history. At the event, Activision unveiled a premium version of the Call of Duty Elite social service (running $49.99 per year), and attendees got to get their hands on some Modern Warfare 3.

"We had some pretty amazing metrics," Activision publishing boss Eric Hirshberg noted, in an interview with IndustryGamers. "Livestream, the company that broadcast the event for us, indicated that it's the second most viewed event in history – the first being the Royal Wedding and I think the third was a President Obama speech. So that's a pretty remarkable statistic."

Activision claims that the numbers, which the company did not provide to Shacknews for verification, also show that those viewing the event online were interested enough to watch for quite a while. "The average viewing time of the keynote speech was 30 minutes, and that's the kind of deep engagement that's very hard to get with a TV commercial or paid media," Hirshberg said.

While Activision is still investigating more facets of the event's effectiveness and reach, Hirshberg also mentioned that Call of Duty XP was a "global trended topic on Twitter" during the event's first day. Though he didn't know the exact headcount for the event, he also estimated that somewhere in the ballpark of 8,500 people attended Call of Duty XP in person.

Though Call of Duty XP was the first event of its type held by Activision, it's reasonable to assume that their enthusiasm about its reception could very well lead to other other such promotional events in the future.

From The Chatty
  • reply
    September 14, 2011 3:45 PM

    Jeff Mattas posted a new article, Activision: Call of Duty XP was second most viewed Livestream event.

    Activision reports that its recent Call of Duty XP event is now the second most viewed event online.

    • reply
      September 14, 2011 3:51 PM

      Why is this a story? Seriously, do you guys post every shitty press release someone sends you?

      Maybe wait until there is an actual fact with numbers instead of "BESTEST THING HAPPENED - WE THINK"

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      September 14, 2011 3:54 PM

      what? by who?

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        September 14, 2011 4:05 PM

        By the people who watch online events on

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          September 14, 2011 4:09 PM

          that makes a little more sense than the second most viewed event online - i thought that was an incredible claim you can't verify!

          might want to change that to say "livestream" - which is still a pretty awesome thing.

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            September 14, 2011 4:35 PM

            That *is* what the story says: "the publisher claims that enough people watched the proceedings online to make it the second most watched event via Livestream in history."

            Livestream is a company.

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              September 14, 2011 4:36 PM

              Read the actual article, please.

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                September 14, 2011 5:08 PM

                Xav the issue is that no one connects "Livestream" as an actual streaming website but just as a noun. Add or Livestream platform.

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                September 14, 2011 5:15 PM

                Wow Xav even gives himself heat

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              September 14, 2011 4:37 PM

              Yeah, but the blurb we get in Chatty is "Activision reports that its recent Call of Duty XP event is now the second most viewed event online." which is misleading.

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                September 14, 2011 4:45 PM

                Yeah but the headline says: "Activision: Call of Duty XP was second most viewed Livestream event" in Chatty.

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                  September 14, 2011 4:52 PM

                  So did you just create a new xbox live account when you moved since you couldn't get it transferred? If so, please write a scathing article against xbox live if my hacked account which can be moved from the US to Russia isn't recovered in the next month. Thanks!

                  Kind Regards and well wishes,


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                  September 14, 2011 5:09 PM

                  My problem with this is that "Livestream", to a good majority of people, simply means "something streamed live".

                  This is, of course, only partially your fault, and partially the fault of Livestream having such a generic name.

                  I would be inclined to have it say "second most viewed event" but that might run in to issues if "Livestream" doesn't like being referred to as ""

                  Really there's no good way to fix it. I just hate Livestream for having a generic name.

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                    September 14, 2011 5:55 PM

                    perhaps: "...second most viewed on Livestream's website"

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                      September 14, 2011 5:56 PM

                      - and yes calling a livestream website Livestream is über-generic. Its like making a search engine named (haha).

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                    September 15, 2011 12:23 PM

                    If you want to mean "something streamed live," you should say "live stream." Two words, not capitalized. "Livestream," as one, capitalized word implies that it is the proper name of something. Especially since livestream is not a word.

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                  September 14, 2011 11:27 PM

                  Yeah but the blurb YOU ALL put on the front page of Shacknews is that it's the second most viewed online event ever. Can't you change it to better represent the article, or is that not good game journalism anymore..

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                    September 15, 2011 7:35 AM

                    ITT subthread, people argue semantics, read the URL he posted

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                      September 15, 2011 8:34 AM

                      I never go to the frontpage, when i see articles posted, I see the tldr blurb they write, and that blurb is grossly misleading. That's all I am trying to say.

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                        September 15, 2011 8:42 AM

                        I understand what you're saying, but the link right above that blurb is pretty clear

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              September 14, 2011 5:03 PM

              dude i'm not attacking you - i was commenting back to another guy.

              i really don't think this is the second most viewed event ever but i'm not faulting the writing.

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      September 14, 2011 6:37 PM

      Activision also claims it was a sold out event, a few days prior to the event, but oddly enough, the attendance showed otherwise. I dont know a single person that watched the live stream, did anyone even mention watching it here on the shack? I didn't see a single reddit thread about the live stream either. I call shenanigans

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        September 14, 2011 9:56 PM

        I think the attendance panned out. They only meant to sell 6,000 tickets and I think they ended up getting 8,000 people in the end.

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      September 15, 2011 7:22 AM

      Did no one at Activision bother to save the actual stream? Or does LiveStream not have a save recording/playback feature like UStream? I can't find the video anywhere. Anyone know where to watch it?

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      September 15, 2011 9:18 AM

      what's the most viewed event online?

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      September 15, 2011 9:19 AM

      I call shenanigans. At least as many people were watching Aspen Rae get her pizza delivered.

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      September 15, 2011 12:25 PM

      It's not like they put it on the front page.

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