42 percent of US Xbox Live users watch one hour of video content per day

According to Microsoft, video content demand is rising with 42 percent of Xbox Live 'Gold' users in the US watching an average of one hour of television and movies on their Xbox, per day.

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This generation is the first where companies could add new features to consoles over through simple software updates. Digital video rentals, and services like Netflix and Hulu have crept onto the consoles over the years, but do people really take advantage of these options?

According to Microsoft, video content demand is rising with 42 percent of Xbox Live Gold users in the US watching an average of one hour of television and movies on their Xbox, per day.

A Microsoft representative explained to Shacknews that the "more than 30 hours of digitally distributed television and movies" consumed by Xbox Live 'Gold' members per month extends to all available content providers on the platform: Zune, Netflix, ESPN, and Hulu.

Terry Farrell, Senior Product Manager for Xbox Live at Microsoft, told Shacknews that video consumption on the Xbox 360 has gone grown by "three times" over the last twelve months.

Though PlayStation 3 offers additional video options--such as MLB, NHL, and NFL subscription services--Farrell said that Microsoft is not in a hurry to catch up. "We were the first to have Netflix, now it's everywhere" he reminded me during a preview of the upcoming dashboard update. When asked if new services, like HBO GO would come to the Xbox, Farrell wouldn't say but noted that "more announcements are coming" and that I would be pleased with what I hear.

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  • reply
    September 9, 2011 10:30 AM

    Xav de Matos posted a new article, 42 percent of US Xbox Live users watch one hour of video content per day.

    According to Microsoft, video content demand is rising with 42 percent of Xbox Live 'Gold' users in the US watching an average of one hour of television and movies on their Xbox, per day.

    • reply
      September 9, 2011 10:51 AM

      Noooo way, not me. I have Netflix, but probably watch less than a movie a weekend - must be the fat youth of our nation! Way to go chubbers! Clearly there is going to be an entire generation of young people with heart disease. =/

      • reply
        September 9, 2011 11:03 AM

        Until last month I was easily clocking 100+ hours of Netflix usage on the 360 between my wife and myself.

      • reply
        September 9, 2011 11:11 AM

        Dude. What?

      • reply
        September 9, 2011 11:13 AM

        lmfao wtf

      • reply
        September 9, 2011 11:35 AM

        Way to pay more for netflix per month than it would cost to take your fat ass to the video store.

      • reply
        September 9, 2011 12:38 PM

        what the fuck is this

      • reply
        September 9, 2011 1:08 PM

        I JUST PLAY VIDEO GAMES ALL DAY INSTEAD, STUPID FAT YOUTHS

    • reply
      September 9, 2011 11:33 AM

      I exclusively only use my xbox for netflix =[

      • reply
        September 9, 2011 1:08 PM

        really? you're paying for Xbox Live Gold Membership, plus the monthly Netflix Membership? and not using your Xbox for anything else at all? seems like a huge waste of money to me.

        • reply
          September 9, 2011 1:19 PM

          Maybe uses xbox to watch it on his tv for convienence?

          • reply
            September 9, 2011 1:40 PM

            This. We don't have another device for it at the moment besides maybe the Wii, but that only does 480p right?

        • reply
          September 9, 2011 1:38 PM

          Well we used to play games, but since the kid, we really only use it for netflix now. It wasn't an intentional thing.

    • Ziz legacy 10 years
      reply
      September 9, 2011 11:37 AM

      I hardly watch any video on Live. Only thing i have is streaming stuff from my PC.

    • reply
      September 9, 2011 12:09 PM

      I haven't used my 360 much at all the past 6 months, plus I watch all my videos via my PS3. Guess that's probably not the norm!

      • reply
        September 9, 2011 12:30 PM

        ditto, my xbox is too loud to use for Netflix. I've barely fired it up for anything but some random Reach in the last few months.

        The PS3 is now the defacto media center in our home, especially now that I've got media sharing finally working on it. It's surprising how much faster the PS3 is at handling streaming photos compared to the 360.

    • reply
      September 9, 2011 12:37 PM

      Nearly all of my friends only use it for Netflix now.

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        September 9, 2011 12:40 PM

        There really isn't anything recent worth playing on the 360

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          September 9, 2011 12:45 PM

          My last game purchased was the Castlevania one around last Christmas :(

          Just waiting for Dark Souls and Forza for the moment.

    • reply
      September 9, 2011 1:06 PM

      i just found out that the PS3 interface for netflix is a billion times better so ive just stopped using it on 360

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