EA looking at 'reimagining' old franchises

Electronics Arts is looking at "reimagining" and bringing back "a couple of old franchises," according to EA Labels president Frank Gibeau. However, it's unwilling to bring a series back unless it can be add something new.

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Electronics Arts is looking into "reimagining" and bringing back "a couple of old franchises," EA Labels president Frank Gibeau said at Gamescom, mentioning Road Rash and the Strike series. However, he explained, the colossal developer and publisher is unwilling to bring a series back unless it can add something new.

"We kind of have a rule which is you've got to have a really good reason to bring something back - What can you do to it that makes it fresh and brings something new to the equation of the franchise?"

"Like basically what we did with Medal of Honor when we brought it back; we looked at going after more modern themes... the war that's happening now as opposed to a historical war. That was the reason we brought Medal of Honor back,"

Gibeau told CVG.

"But when we look at Road Rash, the Strike series or some of these other franchises we really challenge ourselves. We can't just put them on new tech with the same gameplay from ten years ago, we've got to have something new. That's the typical challenge that we have."

A supposed new Road Rash seen in leaked footage in 2009 was reportedly cancelled, but that certainly doesn't close the door for future attempts.

Now, if EA would finally say something about the new Syndicate game we've been expecting for yonks, that'd be just dandy. Last we heard, it was in development for PC, Xbox 360 and PlayStation 3 at The Darkness and Chronicles of Riddick developer Starbreeze.

From The Chatty
  • reply
    August 23, 2011 9:00 AM

    Alice O'Connor posted a new article, EA looking at 'reimagining' old franchises.

    Electronics Arts is looking at "reimagining" and bringing back "a couple of old franchises," according to EA Labels president Frank Gibeau. However, it's unwilling to bring a series back unless it can be add something new.

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      August 23, 2011 9:00 AM

      cmon rugby

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      August 23, 2011 9:03 AM

      Add something new? Like a persistent online aspect to CNC while spoiling the franchise?

      Yes, I am bitter, thank you for caring :(

      • Ebu legacy 10 years
        reply
        August 23, 2011 9:08 AM

        NO NO NO, Because Blizzard is doing it, we have to suck the dick of any company that suggests forcing online into a single player experience. If you have a problem you're just a whiny bitch who smells like cheese and is a Communist. Or so I've been told.

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      August 23, 2011 9:04 AM

      they're going to re-ruin ultima

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        August 23, 2011 9:11 AM

        Oh how I wish they would sell that franchise to someone who could do it some justice. My favorite franchise ever

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        August 23, 2011 9:20 AM

        They won't touch it again. They're doing Reckoning instead, which nobody cares about.

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      August 23, 2011 9:05 AM

      I would buy the fuck out of Desert Strike with just updated graphics.

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      August 23, 2011 9:09 AM

      They should try that System Shock game

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        August 23, 2011 9:13 AM

        sounds interesting geedeck, tell me more about this game!

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          August 23, 2011 9:16 AM

          "Look at you, hacker. A pathetic creature of meat and bone. Panting and sweating as you run through my corridors. How can you challenge a perfect immortal machine?"

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            August 23, 2011 9:18 AM

            ugh I can hear it in her voice

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            August 23, 2011 9:22 AM

            I love Shodan. The creepy distortion was so good. So few studios now are anywhere near as good as LG were with audio. :(

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          August 23, 2011 9:18 AM

          It's a compelling single player (and optionally co-op) RPG that takes you through a corridor filled harrowing journey, while stalked by an implacable foe. As you progress you can master your environment, collect audio recordings and control amazing powers as you sometimes work with and against your nemesis in a clausterphobic and run-down environment.

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            August 23, 2011 9:19 AM

            a lot of people talk about it but i never played it, and i heard it inspired bioshock

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              August 23, 2011 9:27 AM

              haha, I thought you were kidding around so I wrote a blurb that was equally true for both

              dude it is bioshock. Bioshock in space. Bioshock is System Shock but under water. Ken Levine was producer for both. SS1 is passable, but SS2 is really worth playing.

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                August 23, 2011 9:31 AM

                yea I've heard good things.

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                August 24, 2011 2:49 AM

                SS1 still has a great story, and in my book, is worth playing. I'm so glad I stuck with the controls. It would have made a huge difference, though, had they introduced WASD. It was really kind of the first game that needed that kind of control scheme.

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              August 23, 2011 9:32 AM

              SS2 is the only game that I would place above Deus Ex. And you haven't played it?

              What a shame, innnnsect.

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        August 23, 2011 9:39 AM

        The question is, are you talking about SS1 or SS2. 95% of the Shack has not even played SS1 and always refers to SS2 as "System Shock". Imho, SS1 is better.

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          August 23, 2011 10:28 AM

          Worse, consider how many shackers weren't even playing pc games when SS1 released back in 1994. Dang, now I just feel old again.

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        August 23, 2011 10:10 AM

        If Deus Ex is a commercial success it wouldn't surprise me to see them do it.

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        August 23, 2011 10:17 AM

        Guilty admittance. I have never played SS1 or SS2. WHERE DO I BUY THESE FROM?

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          August 23, 2011 12:50 PM

          SS2 was up on under dog for the longest time as abandon ware, but I don't know where you get it now. GoG? Co-op is a blast, so many long enduring in-jokes occurred from playing that.

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          August 23, 2011 2:27 PM

          SS2 will barely play on a normal machine. It's basically a toss. There's a billion issues with the most random stuff (e.g. playing cutscenes), and you'll have random crashes all the time.

          I tried to get SS2 to play for months on my computer a couple of years ago and just gave up, even after trying billions of different versions (including commercial ones) :(

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        August 23, 2011 10:50 AM

        I would accept a System Shock game being made by the Dead Space people. I don't know how it would turn out, but at least there'd be some amount of hope for it.

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        August 24, 2011 2:45 AM

        No.
        NO.
        NONONONONO.

        NO.

        Remember them as they were and celebrate them, but never resurrect them and risk cursing their continued existence.

        For every DX: Human Revolution we get, 50 DX: Invisible Wars, Operation Flashpoint 2's, Bionic Commandos are made... EA has no hope of not fucking it up terribly. I weep at what they will do to the new Syndicate Wars whenever that emerges.

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      August 23, 2011 9:13 AM

      EA trying to do Alpha Centauri without Sid Meier is :(

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      August 23, 2011 9:18 AM

      Considering how much attention the semi-Strike clones are getting right now, you'd think EA would take that as a queue to do something with the proper IP. I mean, all they'd have to do is update the graphics and add online co-op - instant hit!

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        August 23, 2011 9:23 AM

        What are these semi-clones of which you speak?

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          August 23, 2011 9:29 AM

          Renegade Ops comes immediately to mind.

          http://store.steampowered.com/app/99300/

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            August 23, 2011 9:30 AM

            Well, having said that, I guess maybe that's EA point. This already beats them to the punch. They'd have to one-up this game to bring back the Strike series. But, I'd say there's probably room in the market for more than one game, especially when you have a AAA publisher backing it in.

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      August 23, 2011 9:20 AM

      Bring back the Strike series, plz.

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      August 23, 2011 9:23 AM

      MUTANT LEAGUE FOOTBALL & ROADRASH

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      August 23, 2011 9:24 AM

      I want them to bring back Arena Football.

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      August 23, 2011 9:25 AM

      Crusader: No Remorse/Regret needs to come back

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      August 23, 2011 9:27 AM

      Dungeon Keeper, Black & White, Crusader: No Remorse, Time Splitters, Ultima, not old but more Saboteur would be nice

      not sure how many of those EA owns the rights to but take your pic http://en.wikipedia.org/wiki/List_of_Electronic_Arts_games

      was a Bard's Tale good?

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        August 23, 2011 9:42 AM

        B&W was more hype than anything else. IMHSO

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          August 23, 2011 9:49 AM

          might be fun if they updated it and got rid of some of those animal avatar things

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            August 23, 2011 1:31 PM

            gigantic shit throwing cows were the best thing about that game come on

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        August 23, 2011 9:46 AM

        bard's tale was great.

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        August 23, 2011 10:17 AM

        pretty sure Time Splitters is owned by Crytek now, but I'd still love to see another one.

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          August 23, 2011 11:43 AM

          good news is that Crytek releases their games through EA so maybe?

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      August 23, 2011 9:28 AM

      Just make Ultima 7 and Serpent Isle available for download and I'll be happy! I lost my discs but still have the cloth map and numerous instruction books that came with it!

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        August 23, 2011 10:11 AM

        GOG.com

        They'll have them by the end of the year, I guarantee.

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      August 23, 2011 9:28 AM

      Hoping they reimagine System Shock, Dungeon Keeper and Mirror's Edge.

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      August 23, 2011 9:30 AM

      Racing Destruction Set!!

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        August 23, 2011 11:43 AM

        Yay this! Moon buggy racing! Stock car racing on the buggy track on the moon! Loved that game even when it was getting 1fps on my Atari800.

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          August 23, 2011 12:14 PM

          Moon gravity was the only way to play.

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      August 23, 2011 9:31 AM

      ROAD RASH. NOW.

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      August 23, 2011 9:39 AM

      Need a new blitz game.

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      August 23, 2011 9:48 AM

      EA with the teasing. It seems like every so often they hold out the hand of any number of their beloved franchises potentially being remade, let the hype simmer, and then repeat just that part again.

      All the titles they green light and we get some line about needing a really good reason to bring a game back. How about, they are good core design concepts, that built a strong enough following that there are still people who remember them fondly enough to want more, and there's a whole new generation of hardware and gamers to make them for.

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        August 23, 2011 10:12 AM

        ^ This

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        August 23, 2011 10:15 AM

        Except every time a franchise is brought back those core design concepts are ignored and instead they use whatever flavor of the month game concepts are out there.

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      August 23, 2011 9:49 AM

      Please leave Ultima out of this, I don't want to see some shitty Oblivion clone that misses the goddamned point

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        August 23, 2011 10:09 AM

        What, exactly, is the point of Ultima, then?

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          August 23, 2011 10:14 AM

          See Ultima IX for point missing 101

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            August 23, 2011 11:01 AM

            The bug where you were invisible to enemies if your bag was open was hilarious. The number of bugs that plagued that game was astounding.

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      August 23, 2011 9:53 AM

      Dungeon Keeper. Please, let them do Dungeon Keeper

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      August 23, 2011 10:07 AM

      Wait, are we back to liking EA this week? I forget.

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        August 23, 2011 10:10 AM

        Negative, Ghost Rider. The pattern is full.

        We're having nostalgia for what EA once was. NOT modern day EA.

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      August 23, 2011 10:11 AM

      Wing Commander!

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        August 23, 2011 10:56 AM

        oh I swear to christ they better keep their dick fingers off that fucking franchise

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          August 23, 2011 11:35 AM

          Lol dick fingers.

          Are there any decent Space sims out?

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            August 23, 2011 11:39 AM

            FREESPACE 2 SCP W/ MEDIAVPS, FS_PORT, AND SILENT THREAT: REBORN

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              August 23, 2011 6:52 PM

              I bought FS2 off of GOG but I need to get a decent joy stick to play it :|

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          August 24, 2011 2:50 AM

          God, I love that boys spunk.

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      August 23, 2011 10:14 AM

      Sim Ant

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      August 23, 2011 10:19 AM

      Note to EA: You have fucked mostly every revive you have done. Just give us updated graphics/resolution and LEAVE THE GAMEPLAY THE SAME!!! That's why they are called classics you dumb fucks! Who runs EA? Sheesh! Don't you ever listen to your own audience?

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      August 23, 2011 10:36 AM

      Road Rash as I've posted before would be awesome on the current consoles. Imagine a twenty person race across the country. You'd be able to join "gangs" and have gang war races. FUCKING HELL GIVE ME ROAD RASH.

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      August 23, 2011 10:39 AM

      Wing Commander. A real 1st-person in-the-cockpit space sim, not another crappy-ass Asteroids clonejob. I'm looking at you, WC: Arena.

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      August 23, 2011 10:44 AM

      i'd ask for alpha centauri but it sounds like they'd make it a FPS or something

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      August 23, 2011 10:48 AM

      mail order monsters, racing destruction set, archon plz

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        August 23, 2011 11:05 AM

        OH! MMO-MOM would be awesome beyond belief.

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      August 23, 2011 10:49 AM

      Man, the Road Rash series was one of the best EA ever made. I would take Strike next and there is no excuse why they cannot bring them back with current graphics. I know a ton of people that would play them. I been screaming for RR to come back for years on deaf ears. Perhaps Frank will say pop, shake his head off and actually retract that ridiculous statement. ROAD RASH NOW!!!!

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      August 23, 2011 10:54 AM

      EA, just reimagining whatever.

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      August 23, 2011 11:00 AM

      I've got a good reason for EA to release new games from old series: Because they bought the IPs and developers and then promptly killed them off for no reason other than the simple act of possession!!! Seriously, how many great IPs and development houses has EA swallowed up and then shoved off of a cliff? In the very least they should look at selling licenses for titles to interested developers. What is the point of owning an IP if you aren't going to actually use the freaking IP?

      Big developers are so freaking stupid and trend driven. They all deserve to go kaput!

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      August 23, 2011 11:28 AM

      sounds fine, we've seen some backfiring lately. go with what you know.

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      August 23, 2011 11:33 AM

      "However, it's unwilling to bring a series back unless it can be add something to our bottom line."

      There, thats better.

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        August 23, 2011 1:05 PM

        Perhaps by "add something new" they mean "find a way to shoehorn in at least $100 worth of DLC."

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      August 23, 2011 11:39 AM

      There are so many games in EA's back catalog I want them to remake which they never will. I really just want a new Wing Commander, a new Sim City, and a new Bullfrog game (Theme park, hospital, or Dungeon Keeper would be fine) Yeah Road Rage and Ultima would be cool but I don't see those coming back.

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      August 23, 2011 11:58 AM

      Open world, free roaming sandbox road rash.

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      August 23, 2011 12:25 PM

      The thing that made Road Rash on the 3DO so cool was that the feeling of speed was insane. I've never played a game before or since that felt like you were driving faster... if they bring back Road Rash I hope they make it like that.

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      August 23, 2011 1:08 PM

      Magic Carpet 3D

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        August 23, 2011 1:47 PM

        They did that. It used the autostereogram technique. Could see the 3D, but since there was texture or color detail it was unplayable.

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      August 23, 2011 1:09 PM

      The Immortal: Mortaling Again

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        August 23, 2011 1:42 PM

        The Immortal 2: Death Screen Boogaloo

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        August 24, 2011 2:53 AM

        Man, that was a tense and atmospheric game, but I cant imagine how a modern version would work.

        It could be amazing though.

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      August 23, 2011 1:56 PM

      Gee do you think one of them is Syndicate

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      August 23, 2011 3:14 PM

      lands of lore sequel done right plz

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      August 23, 2011 5:35 PM

      A Scottish themed remake of Syndicate, please. Syndikilt

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      August 24, 2011 12:13 AM

      Rooaaddd Rasssshhhh... I'd marry EA if they got Outlaws from LucasArts because those *insert bad words* guys won't ever do anything with it... :(

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