World of WarCraft pet sales pull in $1.9 million for Red Cross

Blizzard has announced that sales of the Cenarion Hatchling, a downloadable pet in World of WarCraft, have generated more than $1.9 million for Red Cross's Japanese Earthquake and Tsunami relief fund.

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Developer Blizzard sure is good at raising money for charity. Sales of the Cenarion Hatchling, one of World of WarCraft's virtual pets that was created to support Red Cross Japanese Earthquake and Tsunami relief, have generated $1.9 million.

The Cenarion Hatchling was offered through Blizzard's Store, with a $10 price tag. 100% of the proceeds of purchases made before July 31 "will be donated to the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts."

It's not Blizzard's first pet-sale for charity, but it is the biggest. Back in May--prior to the natural disasters striking in Japan--Blizzard sold a Moonkin Hatchling pet, which similarly generated $800,000 in donations for the Make-a-Wish Foundation.

(via Massively)

From The Chatty
  • reply
    August 4, 2011 10:15 AM

    Jeff Mattas posted a new article, World of WarCraft pet sales pull in $1.9 million for Red Cross.

    Blizzard has announced that sales of the Cenarion Hatchling, a downloadable pet in World of WarCraft, have generated more than $1.9 million for Red Cross's Japanese Earthquake and Tsunami relief fund.

    • reply
      August 4, 2011 10:58 AM

      Diablo 3 beta?!

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      August 4, 2011 1:00 PM

      Not to neigh say on good things, but interestingly enough as soon as the Sony finished their donation thing, Blizzard then put a time limit on how long you had left to order it... Essentially it was one month from when Sony announced their donations.

      Gotta love me toos... I suppose in this case it isn't that bad though.

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        August 5, 2011 12:30 AM

        Sorry but this post makes no sense. At what point is Blizzard copying Sony? As the article stated, this is the second time they've done charity through digital sales, and for any company doing charity you have a time limit.

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          August 5, 2011 1:14 AM

          This was the third charity pet I believe. The Pandaren Monk was first and generated over $1 million for donation to Make-A-Wish.

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            August 5, 2011 12:28 PM

            You are quite correct, it's the third, unless I missed something with the L'il pet series.

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      August 5, 2011 12:37 AM

      How much did the Valve hats bring in?