Activision Blizzard achieves record revenues; digital sales jump 27%

Activision Blizzard has announced record revenues, hitting $1.1 billion in sales this quarter versus $967 million in the same reported period a year ago.

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Activision Blizzard has announced that the publishing giant has achieved record revenues in its second quarter, when ended on June 30, 2011.

Compared to $967 million in sales in the same period last year, Activision Blizzard jumped to $1.1 billion in its last quarter. Profit also spiked to $335 million versus $219 million in the same reported period last year.

Overall revenues for the first six months of the year were up to $2.6 billion over $2.2 billion in 2010.

Helping Activision Blizzard to fill its dollar sign shaped swimming pool with gold were digital sales, which saw a 27 percent increase year over year. According to its quarterly report, digital sales--like World of Warcraft and Call of Duty map packs--made up 37 per cent of Activision Blizzard's total net revenues, equaling $423 million. Retail also performed strongly, increasing 13 per cent, which is equal to $660 million of the company's net revenue. Non-GAAP (Generally Accepted Accounting Principles), revenues were set at $699 million, compared with $683 million a year earlier.

The report drove Activision Blizzard's stock upwards in after-hours trading, increasing 3.6 per cent to $12.25 per share.

Activision Blizzard has relatively weak guidance for the third quarter of the year; however, the company has yet to include any expected revenue for Diablo 3 in its report. During its investor relations call, Blizzard's Michael Morhaime noted that while the developer would like to launch Diablo 3 before the end of the year, it is not ready to commit to a date.

Morhaime said the game's release comes down to "refining all the moving parts" of Diablo 3 before it is ready for launch, including the recently announced real money auction house, which he referred to as "really good news for Diablo 3" during the investor-focused conference.

From The Chatty
  • reply
    August 3, 2011 3:20 PM

    Xav de Matos posted a new article, Activision Blizzard records record revenues; digital sales jump 27%.

    Activision Blizzard has announced record revenues, hitting $1.1 billion in sales this quarter versus $967 million in the same reported period a year ago.

    • reply
      August 3, 2011 3:51 PM

      From GB: "Morhaime also said the impending beta test is scheduled before the end of the current quarter, which means sometime between now and the end of September."

      Hopefully it's short and as small as has been alluded to.

      • reply
        August 4, 2011 5:21 AM

        You mean the beta has been alluded to being short? If so is this good news (earlier release) or bad (potential bugs/launch troubles)?

        • reply
          August 4, 2011 5:24 AM

          If it were anyone other than Blizzard, I'd pick "bad." but since it is Blizzard, I'll pick "good."