Deus Ex: Human Revolution wants 'Purity First'

It's not every day we put a purely promotional "viral video" on the site. Square Enix has created a live action promo for its upcoming Deus Ex: Human Revolution that sets up the game's major conflict.

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It's not every day we put a purely promotional "viral video" on the site. However, this is not just any ordinary viral video. Square Enix has created a live action promo for its upcoming Deus Ex: Human Revolution, and it does a great job of setting up the game's major conflict. How does society respond to the increasing demand of augmentations? And how does someone get addicted to augmentations? The answers, as you'll see, aren't very pretty.

From The Chatty
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    July 21, 2011 3:00 PM

    Andrew Yoon posted a new article, Deus Ex: Human Revolution wants 'Purity First'.

    It's not every day we put a purely promotional "viral video" on the site. Square Enix has created a live action promo for its upcoming Deus Ex: Human Revolution that sets up the game's major conflict.

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      July 21, 2011 3:25 PM

      cant wait for this game

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      July 21, 2011 3:35 PM

      awesome

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      July 21, 2011 3:47 PM

      Fucking brilliant. Cannot wait for this game.

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      July 21, 2011 3:50 PM

      Fight! Wait, what are we fighting for again?! Drugs?

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      July 21, 2011 4:08 PM

      pretty awesome.

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      July 21, 2011 4:37 PM

      Anyone else notice the "We've hacked their site" at the end? Makes me laugh because they are toying with the recent hacks and using it in their ad. The trailer was very good though. Made me want to see a movie about it, but it's a game.

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        July 21, 2011 8:52 PM

        Yeah, they made a website of the fictitious augmentation corporation: http://sarifindustries.com/en/

        And it's hacked by the fictitious rebels. :)

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          July 22, 2011 5:07 AM

          What if it's hacked by real-life rebels? Who put the corporate agenda back?

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        July 22, 2011 5:19 AM

        I highly doubt it has anything to do with the recent real life hackings.

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        July 22, 2011 5:21 AM

        I don't think they're tying it to recent events, this is orchestrated and appears to be part of the game's underlying plot.

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          July 22, 2011 5:30 AM

          It's tied into a stupid iOS game. There are QR codes hidden in their website you capture with your phone.

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      July 21, 2011 11:20 PM

      After playing the game in the site and finding the hidden link, here's what I found
      http://sarifindustries.com/en/sec/E-SO-SecurityHack.mp4

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      July 22, 2011 4:41 AM

      [deleted]

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      July 22, 2011 5:22 AM

      God that's ham fisted

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      July 22, 2011 5:31 AM

      That video actually makes a convincing argument against augmentations.

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        July 22, 2011 5:42 AM

        More against the megacorps controlling the augmentation marked, than the concept itself. Unless, of course, that you believe flesh to be inherenty ethically superior than metal.

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        July 22, 2011 5:51 AM

        I know, as soon as it started I was like, "Fuck yeah, augs are hella dope!" I'd totally be the first one in line.
        By the end they had me set against this fictitious science.
        I'm such a sucker for propaganda.

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      July 22, 2011 1:53 PM

      Bunch of pussies! Who wouldn't want to be robawt?! 4seriouz!

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      July 26, 2011 7:10 PM

      This is a fucking good video and I hope the game itself is deep enough to justify the video and adequately explores the concept.

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