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EA Partners extending to mobile and social platforms

The EA Partners publishing and distribution program is entering the worlds of mobile and social games through Chillingo and Playfish.


Electronic Arts' Partners program, through which the company helps publish and distribute third-party games, is looking to new horizons. Electronic Arts announced today that subsidiaries Chillingo and Playfish will be taking part in the Partners scheme, respectively focused on mobile and social games.

"The EA Partners program has proven to be a phenomenally successful model. It is an all around win-win situation. The program allows EA to partner with some of the world's best console, PC and digital developers while providing those independent developers with a global distribution/publishing partner," EA Partners general manager Bryan Neider said in the announcement, naturally tooting his own horn somewhat. "We're excited to be able to offer current and future partners the mobile and social expertise of Chillingo and Playfish respectively. Like EA Partners, Chillingo and Playfish work with the best development talent in the mobile and social gaming space."

Chillingo co-general manager Chris Byatte also weighed in, saying, "Chillingo supports our talented indie developers in ways that make sense, whether it's helping cultivate and shape their ideas or bolstering promotions of their already great games with industry partners, press and consumers."

So everybody had their say, Playfish VP of publishing CJ Prober also commented. "Partners will be able to leverage Playfish's deep experience and expertise--as well as EA's vast third-party publishing resources--to enable them to achieve unprecedented success for their games on Facebook," he said.

In the musty land of traditional video gaming, EA Partners has helped titles including Bulletstorm, Left 4 Dead 2, Brütal Legend and DeathSpank out the door.

One things for certain--video games will be published.

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