Analyst: Move and Kinect Shortages Artificial

11
In answering a question about retail shortages of Sony's PlayStation Move and Microsoft's Kinect, Wedbush Morgan analyst Michael Pachter has told IncGamers that the two companies are likely "managing supply" to "spur demand."

Yes, I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain. That usually works to spur demand.

Furthermore, Pachter believes that Microsoft is handling its supply lines a bit better than Sony, which has "shipped 2.5 million [PlayStation Move] units in the U.S. and Europe, and their sales are nowhere near that level, so I'm not sure how they can reconcile the fact that units shipped far exceed units sold."

"Sony are trying the same strategy as Microsoft with Kinect, making sure that there are plenty of bundles, but controlling supply of the standalone controllers." Microsoft has also "shipped a lot of console bundles, to ensure that the eBay price doesn't get above $300 for the standalone unit, but supply of the standalone remains tight."

I visited a few stores before and on Black Friday. I saw a lot of Kinect sensors, Kinect bundles, Move hardware, and Move bundles at various stores, but noticed very few standalone Move wands. I didn't see much of anything selling out, though. What about you?

From The Chatty
  • reply
    November 29, 2010 4:37 PM

    I didn't see any sold out places as I went very early Friday, but I did encounter tons of people getting Kinect bundles at Best Buy.

    If the Move had better demo games, I think it would sell better. The only game I ever saw demoing was that gladiator game at Fry's, and it barely worked.

    • reply
      November 29, 2010 5:08 PM

      Barely worked? The sword fighting game in Sports Champions is probably the most impressive use of motion control with Move and almost all consoles yet. Especially when using both controllers.