In an interview with Eurogamer, Sony Computer Entertainment Europe (SCEE) senior vice-president Ray Maguire went into some detail on Sony's ambitions for 3D and Move.
Maguire was up front in admitting 3D is not a mass market product in its current stage. He does, however, see it as what he termed a "sustainable" market; and one ready to grow when prices drop. Likewise, he acknowledged that 3D may not be right for every game. "It will be about how it immerses you into the game. If you get more immersed into the game and it adds value, the answer is yes [3D is right for the game]. If it's just nice to have, then maybe not." Of course, his response leaves open to discussion what constitutes helping with immersion.
On the topic of Move, he described PlayStation's upcoming motion controller as a "natural extension" of the hardware. He doesn't, though, express confidence that gamers will see that right away. "Am I expecting a massive day one? Not particularly," he said. He went on to add that EyeToy was not an overnight sensation either but went on to be become an unqualified success. With the clock winding down on its release, we'll know soon enough whether he needed to downplay the significance of Move's launch or not. For all the details on Move launch plans, see our story: PlayStation Move Release Dates, Pricing, Games Announced.
Is it good or bad to become an 'unqualified success'?
Assuming this was an honest question, the answer is 'good.' Unqualified success means it's a success any way you look at it... you don't have to add any specific scenarios to make it a success.
i.e. 'Movie X got universally fantastic reviews and made $500M' vs. 'Movie X was the highest rated comedy amongst 18-21 year olds who had recently broken up with their girlfriends and tried to rob a liquor store.'
The first is an unqualified success. The second is only a success within the parameters established, (its appeal to youthful, depressed criminals).