All Points Bulletin to Run Ads Through Voice Chat

Realtime Worlds' All Points Bulletin (APB) will be released tomorrow with pre-order customers already causing chaos in the crime-filled massively-multiplayer shooter and/or socializing game. The game has a unique payment structure, which allows players to buy blocks of hours to play in the game's 'Action Districts' -- where all the shooting happens -- or simply purchase a monthly subscription.

An early purchaser noticed an interesting option (via Massively) in their account settings: the option for "VOIP Premium", which "removes ads from the voip for 30, 90, and 180 days."

As the forums began to work themselves up into a rabid fury, a community manager for the game clarified the program. Vivox, the company that provides the voice chat technology for APB, will serve advertisements over the VOIP system. Ads will be played at least three hours apart and only upon entering districts so gameplay isn't interrupted.

In a recent telephone roundtable before E3, lead designer EJ Moreland initially said that the game would not carry microtransactions, but later clarified to Shacknews that Realtime Worlds "will be developing and offering a wide variety of [in-game] points-based services to expand and augment APB after release." The option to remove these ads is most certainly in exchange for real currency, although points earned through gameplay may be used as well.

Filed Under
From The Chatty
  • reply
    June 28, 2010 11:34 AM

    I hope I'm wrong because it sounds cool, but I have a feeling this game is going to be a colossal failure.

    • reply
      June 28, 2010 11:38 AM

      With that type of advertising it's pretty much guaranteed. The idea of paying not to hear ads while you're trying to escape with a video game is crazy.

Hello, Meet Lola