Dubbed "The Signal," the downloadable episode will hit on July 27, 2010 according to the official Facebook page for the game. Those that buy a new copy of Alan Wake will find a token card inside the packaging with a code to download this add-on for free.
No details yet as to exactly what players can expect from "The Signal" downloadable content or how much it'll cost those that play a second-hand--used, rented, borrowed, etc.--copy of the game, but we'll let you know. Thanks to dastly75 for the tip.
I bet they had this DLC ready seven years ago.
Not really a DLC as it's a used software prevention mechanism. Better get used to it.