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World of Warcraft Pet Store Adds $25 Mount

Expanding the selection of World of Warcraft's Pet Store, Blizzard today added a $25.00 "Celestial Steed" to the online marketplace.

"The Celestial Steed is the first-ever mount to be available through the service," explained Blizzard, specifying that "this supernatural warhorse will fly as fast as your riding skill will take you, and it will travel at 310% speed if you have at least one other 310% mount."

A new premium-priced pet--Lil' XT--is also available to players of the popular MMO, sporting the same $10.00 price tag as earlier paid pet offerings Pandaren Monk and Lil' K.T., with the store still selling two $24.99 real-world plushes--Wind Rider Cub and Gryphon Hatchling--that each include "a matching in-game non-combat pet."

Chris Faylor was previously a games journalist creating content at Shacknews.

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From The Chatty
  • reply
    April 15, 2010 12:20 PM

    25$ ?? I though micro-transaction meant small transaction

    • reply
      April 15, 2010 12:31 PM

      It's more than a copy of WoW.

    • reply
      April 15, 2010 12:33 PM

      Ugghhh... they can charge $100 and people would still be buying it :(

      • reply
        April 15, 2010 6:00 PM

        They can cut a game into 3 pieces and charge $60 for the first piece, and people would still buy it.

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          April 17, 2010 3:39 AM

          I'm sorry but I'm in the beta, seeing at most 50% of the content that will be in the final release of Wings of Liberty and it's worth £40 right now. The claims that it's cut into three pieces are unfounded.

          This horse for £17 though, it's just stupid.

    • reply
      April 15, 2010 12:36 PM

      That subscription fee doesn't pay for anything anymore it seems.

      • reply
        April 15, 2010 12:38 PM


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          April 15, 2010 1:49 PM

          But it doesn't pay for this, which is the point.

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        April 15, 2010 12:41 PM

        Blizzard released some statistics back a while ago.

        Something like running WoW for just one day. 24 hours... costs about $140k - $160k or something around that range if I remember correctly.

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          April 15, 2010 1:00 PM

          With 13 million subscribers, paying $15 a month, they make approximately 6.5 million dollars a day. I'm pretty sure that more than covers the servers and operating expenses.

          • Ebu legacy 10 years
            April 15, 2010 1:20 PM

            Of course, not every one of those 13 million subscribers pays $15/mo.

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              April 16, 2010 10:22 PM

              A more accurate estimate would be 5 million players paying $15 a month, and 6 million players paying $3 a month or so.

              So about $3 million per day, which is still ridiculous.

              But their profit margin isn't $3 mill - 160K or whatever, you can easily see that by looking at investor reports. Their profit margin is still very high for a business, on the order of 45%, but not 90%.

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      April 15, 2010 1:51 PM

      Who said this was a micro-transaction?

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      April 15, 2010 1:56 PM

      cha-ching! easy money for blizz

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      April 15, 2010 2:49 PM

      Remember, there are people who will buy a $1000 app on an iPhone that does nothing other than display a diamond.

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