"It was unofficial, and does not represent any of the final art direction or story elements in Alice 2," McGee said of the video that cropped up earlier this week. "We look forward to sharing information on the game in the future."
The video appeared on ReturnofAlice.com, which now redirects to McGee's blog post on the matter. Shacknews apologizes for its part in the misunderstanding.
Troy Morgan, who crafted the video, explained it "was created on spec as an advertising pitch to Electronic Arts and American McGee...but it never went any further."