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Activision: Guitar Hero Boosts Music Sales 200-300%

Inclusion in the Guitar Hero series boosts real-world sales of a song by an average of 200 to 300%, according to Zach Horowitz, President and COO of the Universal Music Group during Activision Blizzard's Analyst Day event.

Universal has come down on Activision Blizzard's side in its public argument with record label Warner Music, which claimed it deserved more money for inclusion of its tracks in rhythm music games including Guitar Hero. Universal is the world's biggest record label with sales more than doubling those of Warner.

Horowitz added for emphasis that "My Name is Jonas," a Weezer track appearing in Guitar Hero III: Legends of Rock, saw a real-world sales increase of a staggering 1,000% in the weeks following the game's release. How Universal arrived at those statistics is unclear, but Universal clearly sees a business opportunity in the rhythm-music genre that Warner may still be hesitant to acknowledge.

From The Chatty
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    September 15, 2008 3:25 PM

    What I think the music industry should do is promote people buying music on CD by including a keycode inside the CD package to download the Guitar Hero or Rock Band versions of all of the songs on the album. It's a bit ridiculous to have to pay more than the full price of the album to just get the game versions of the songs. You should buy the album, and get the game songs free.

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      September 15, 2008 3:32 PM

      Why? It's two separate things. The artists aren't making your game tracks.

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      September 15, 2008 3:49 PM

      That doesn't make sense. There's actual work involved in making the song version for RB.

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        September 15, 2008 4:55 PM

        i can see RB tracks being used as promotional material for selling albums. this is fantasy thinking, but it would be cool if they included 1-2 RB tracks with an album.

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          September 15, 2008 6:58 PM

          What do you think those .99 cent Rock Band tracks are? Often they've been new releases for various bands for a reason. It's usually a pretty clear indication that the license fee for that track is basically zero and your just paying Harmonix for the time and effort it takes to convert them to a playable track.

          There have also been a few free tracks sometimes to promote various things (there was one promoting some MTV summer movie a few months back).

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      September 15, 2008 4:21 PM

      Metallica's new album, Dragonforce's new album, and one other I believe have released their CD's with the Guitar Hero songs free, you just end up paying a little more for the album, but still less than if you bought the songs on Live. I think that's a great idea.

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      September 15, 2008 6:56 PM

      That's backwards. If you like the album enough to actually buy it, you're probably going to go buy the RB/GH track anyway. On the other hand, people playing RB/GH may discover new songs and artists they otherwise would never have heard. It would make more sense to put an offer into GH/RB to get a discount on (say) iTunes download of the original tracks.

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      September 15, 2008 11:45 PM

      No offense...but your idea is utterly stupid. What about the people who are actually making the "levels" for the game? They get no extra money from all of those tracks being available for people who bought the CD, and God knows there is no way the record labels are gonna start doing profit sharing with the gaming industry.

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