"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," Greenberg told Reuters.
Greenberg's comment clarifies a statement made by Sony Electronics US president Stan Glasgow earlier this month, in which the executive said that the company was in talks with Microsoft concerning an adoption of the Blu-ray format.
However, Greenberg's denial of talks to bring Blu-ray movie playback functionality to the Xbox 360 does not rule out use of the format on Windows-based PCs.
The Blu-ray format, which was developed by Sony as well as several other companies, was crowned the victor of the "HD format wars" when hardware manufacturer Toshiba ceased production of HD DVD players and recorders.
maybe he is playing the semantics game? perhaps they are done talking about it? doesn't matter to me, don't have an hdtv anyways. I just think that often times, where there is smoke, there is fire.
Where there is money, there will be smoke and fire. But the money comes first.