New E3 Details, Location Announced

Several months after announcing that major changes would be made to the industry's annual Electronic Entertainment Expo trade show, the Entertainment Software Association has announced specific details for what has now been dubbed the E3 Media and Business Summit. The next E3Expo, which for the sake of brevity appears to remain the event's official and slightly redundant nickname, will be held July 11-13, 2007, in Santa Monica, California rather than the traditional location of downtown Los Angeles. The invitation-only event will consist of both suite-based meetings in various hotels as well as a show floor constructed in Santa Monica's Barker Hangar.

The general intent of the new event seems to be to provide an environment that is more personal and businesslike, two adjectives that are unlikely to have been used to describe the E3 of recent years. It will feature a luncheon conference series as well a program on "serious games" aimed at education or real world issues. The ESA is also looking into incorporating the well known "Into the Pixel" video game artwork exhibition as well as some kind of showcase on independent games. Some have expressed concern as to whether games from smaller publishers and developers would be adequately represented at a more exclusive event.

According to today's announcement, all companies involved in the publishing, development, or manufacturing of PC, console, web-based, or mobile games and hardware will be eligible to participate in the event, whether or not they are members of the ESA. Apparently, press events will be held by publishers and manufacturers in hotel suites on an individual and invite-only basis, while show floor booths will developed by the actual management of the E3Expo. The ESA expects booking for the various events to begin within a month.

Filed Under
From The Chatty
  • reply
    October 13, 2006 1:18 PM

    Good stuff. I'm actually really happy about the changes and glad I got to attend the last E3.

    • reply
      October 13, 2006 1:19 PM

      Plus, it's good to see they're keeping Into the Pixel.

Hello, Meet Lola