Furukawa says Switch 2 My Nintendo Store applications far exceed launch console supply expectations

With over 2.2 million pre-order applications filed in Japan alone, demand for Nintendo Switch 2 appears to be ahead of the company's internal supply expectations.

Image via Nintendo
2

Nintendo president Shuntaro Furukawa took over the Nintendo X account today to make an announcement that My Nintendo Store Switch 2 applications far exceed the number of Nintendo Switch 2 consoles that can be delivered on June 5, 2025. If those who registered aren't lucky enough to be picked in the first lottery, Nintendo will be autoregistering them for a second chance. Furukawa also disclosed that My Nintendo Store received 2.2 million applications just in Japan and that the company has received an extremely large number of applications.

Here's a translation of the tweet from the official Nintendo X account.

Hello, this is Furukawa. We have been procuring many materials and proceeding with production in advance so that we can deliver the Nintendo Switch 2 to you. On April 2nd, we announced details about the Nintendo Switch 2 and started accepting applications for the lottery sale on the My Nintendo Store. As a result, we received an extremely large number of applications, approximately 2.2 million people in Japan alone. However, this number far exceeds our expectations, and far exceeds the number of Nintendo Switch 2 consoles that can be delivered from the My Nintendo Store on June 5th. Therefore, unfortunately, we expect that a significant number of customers will not be selected when the winners are announced tomorrow, April 24th.

In order to avoid the trouble of those who were not selected in the first lottery sale having to reapply, My Nintendo Store will automatically carry over those who were not selected in the first lottery sale to the second lottery sale. However, even including the quantity for the second lottery sale, we cannot fulfill all of the applications we received. We deeply apologize for not being able to meet your expectations despite our prior preparations.

In response to this demand, we are currently working on further strengthening our production system. In addition, starting tomorrow, April 24th, game retailers and online stores nationwide will begin accepting pre-orders or lottery sales for the Nintendo Switch 2 console (please check the information of each retailer for details). The console will also continue to be sold at the My Nintendo Store after the release date (more details will be announced at a later date). With the cooperation of retailers, we will continue to ship the console and make efforts to get as many Nintendo Switch 2 consoles as possible into your hands.

We plan to continue producing and shipping a considerable number of Nintendo Switch 2 units in the future. We apologize for the delay in our ability to meet your expectations, and we appreciate your understanding.

Picture of Nintendo Switch 2 with the June 5, 2025 release date written below on a red background.

If you are one of the unlucky many who do not get chosen in the My Nintendo Store lottery, we have you covered with a comprehensive Nintendo Switch 2 pre-order guide

Nintendo Switch 2 is set to launch on June 5, but the arrival of the new console has been overshadowed by tariff fears and the price of certain video games, but that doesn't appear to have impacted demand for the product. The company will be ramping production, so hopefully it will be easier to find the next big thing from Nintendo by the holidays.

CEO/EIC/EIEIO

Asif Khan is the CEO, EIC, and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Tendobox.com. Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty
Hello, Meet Lola