Nintendo's Doug Bowser believes Tears of the Kingdom's content will justify its $70 price

Nintendo of America president Doug Bowser believes The Legend of Zelda: Tears of the Kingdom will justify its cost when players see what it has to offer.


Ever since we saw the final release date on The Legend of Zelda: Tears of the Kingdom, one of the other glaring details has been its $70 USD price tag. This caused some alarm as to Nintendo’s possible intention to raise prices on its games, but the company said it would be a case by case basis. Nonetheless, Nintendo of America president Doug Bowser believes the price tag will be justified when players experience the content the game has in store for them.

Bowser shared this sentiment in a recent interview with the Associated Press. It was there that Bowser addressed Tears of the Kingdom’s $70 price and why he believes it’s ultimately called for:

The Legend of Zelda: Tears of the Kingdom, with Link staring over a cliff at the clouds and land below.
Nintendo of America's Doug Bowser believes The Legend of Zelda: Tears of the Kingdom's vast content and experience will justify its $70 price.
Source: Nintendo

When the alarm went up over The Legend of Zelda: Tears of the Kingdom’s price, Nintendo itself was pretty quick to say that $70 wasn’t a standard for the company’s new games. Instead, it was a special instance and games being given that price point would be considered on a case-by-case basis. Nonetheless, it could also be considered indicative of a move by Nintendo to keep up with increasing prices currently being applied to current-gen games on the PS5 and Xbox Series X/S.

Nonetheless, Bowser seems convinced that the game is worth $70 and that fans will be convinced, too, once they play Tears of the Kingdom. Want to see every Easter egg we caught in the last trailer? Be sure to check out our full breakdown as we trek towards the launch of The Legend of Zelda: Tears of the Kingdom in May 2023.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

From The Chatty
    • reply
      March 13, 2023 10:50 AM

      What does a Bowser know about Hyrule, anyway?

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      March 13, 2023 11:05 AM

      I mean "It's half the price of the original Legend of Zelda game" is all you really gotta say.

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        March 13, 2023 1:50 PM

        It's what now?

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          March 13, 2023 2:32 PM

          The original would be $132 adjusted for cpi now.

          It's half the price.

          • reply
            March 13, 2023 2:39 PM

            Oh, I'm sure the consumer will rationally see it that way if we put it to them that way :)

    • reply
      March 13, 2023 11:12 AM

      I love how he got promoted based on a joke. And the joke always works

      • reply
        March 13, 2023 1:51 PM

        Nonetheless, Bowser seems convinced that...

        I'm picturing the goddamned Mario enemy every time that name is mentioned no matter what.

    • reply
      March 13, 2023 12:53 PM

      I'm fucking pumped for this game. Think I'm going to make sure to take a break from any other open-world games next month just so I don't feel burnt out on them.

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      March 13, 2023 2:28 PM

      Reminder that its $50 if you have an NSO account and buy the vouchers where you get two games for $100:

      Even more savings if you buy eShop gift cards on Raise, just checked and there's an 8.2% discount on them

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      March 13, 2023 2:38 PM

      What's going to be weird to me is going back to the Switch for it.

      I've become one of those people who has cut over entirely to the Steam Deck and the size/weight doesn't bother me at all. And I'm playing through Metroid Prime on the Deck since I started and was some % in before the Remastered thing came out, plus the cart on that is hard to find, so I'm just going to stick with the Deck version. Plus I want to take a stab at the sequels.

      Anyway the other day I picked up my Switch for the first time in weeks and it just feels so small and thin and light now. And I feel kinda dumb for spending money on Switch versions of games I already have.

      But I'm definitely spending the $70 for TOTK and diving back in.

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      March 13, 2023 2:53 PM

      i really want a new switch to come out for this game... the game is going to run like complete ass on the current hardware

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        March 13, 2023 2:55 PM

        I bet it'll be 30FPS locked without any drops. They've had five years since BOTW to figure it out, and that game was fine outside of a few specific locations.

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        March 13, 2023 2:58 PM

        The original ran fine.

        People who complain about BOTW on the Switch never played BOTW on the Wii U. That thing was chugging and struggling to run the thing, and that was the original hardware target.

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      March 13, 2023 3:04 PM

      The one time preordering worked because I preordered it from Amazon when it first opened up and they set it to $60.

      I only canceled it when someone shared that $80 for $100 eStore credit from Costco and I used it to get the Voucher for $99.99 on the eStore and used it to get TOTK and new Advanced Wars.

      So I got $130 of games for $80.

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