HTC isn't worried about Apple launching its mixed reality device this year
HTC believes Apple may launch its mixed reality headset this year but isn't concerned, emphasizing that "competition is always good."
Apple is set to potentially launch its mixed reality headset sometime later this year, and competitors including HTC are taking note. Rather than being concerned, HTC seems to be embracing Apple’s upcoming release.
Speaking with CNBC, HTC CEO and co-founder Cher Wang remarked on Apple launching its mixed reality device “very soon” with estimates placing the earliest release date around the “middle or later this year.” Wang then suggests that these latest developments in mixed reality from Apple are proving HTC’s direction to be correct. “It’s really proven that our direction is correct,” Wang said. “Competition is always good.”
Back in January, Apple reportedly decided to postpone the release of its augmented reality glasses in order to focus on its mixed-reality head-mounted display instead. According to previous reports from outlets like Bloomberg, Apple could be poised to unveil its mixed reality headset at or ahead of its Worldwide Developers Conference (WWDC23) in June.
Apple has reportedly already given a number of high-profile software developers a look at the device for testing purposes as well, with outlets like Bloomberg reporting that the operating system for the headset will be publicly named xrOS. A name for the device itself has yet to be shared, but Bloomberg noted that it’ll likely be dubbed the Reality Pro.
Now that you’re caught up on HTC’s response to Apple’s upcoming launch of its mixed reality headset, be sure to read through some of our previous coverage including Apple reportedly delaying its AR glasses in favor of its mixed-reality HMD, and Apple rumored to announce its VR headset this spring at or around its Worldwide Developers Conference (WWDC23) in June.
-
Shacknews
replyMorgan Shaver posted a new article, HTC isn't worried about Apple launching its mixed reality device this year
-
-
When asked for comment, an Apple spokesperson said, "What is HTC?"
-
"Is that a Crypto? We already have that."
-
-
Eh, their hardware is usually competitive, and their upcoming XR Elite probably will be.
It's just they're clearly not going to be a company actually driving new developments - they don't have the R&D for that - so that is exactly where they'll be - the competitive VR option that might make sense if you find it at the right price, but never the frontrunner.-
No more lighthouses?
-
IIRC Valve just put HTC in charge of doing lighthouses exclusively again so they can use their own manufacturing facilities for other things.
-
-
If the XR Elite had eye and face tracking it would be pretty much exactly what I'm looking for. I hope it does well enough for them to release a second generation headset with those features.
-
-
-
