HTC isn't worried about Apple launching its mixed reality device this year

HTC believes Apple may launch its mixed reality headset this year but isn't concerned, emphasizing that "competition is always good."


Apple is set to potentially launch its mixed reality headset sometime later this year, and competitors including HTC are taking note. Rather than being concerned, HTC seems to be embracing Apple’s upcoming release.

Speaking with CNBC, HTC CEO and co-founder Cher Wang remarked on Apple launching its mixed reality device “very soon” with estimates placing the earliest release date around the “middle or later this year.” Wang then suggests that these latest developments in mixed reality from Apple are proving HTC’s direction to be correct. “It’s really proven that our direction is correct,” Wang said. “Competition is always good.”

Back in January, Apple reportedly decided to postpone the release of its augmented reality glasses in order to focus on its mixed-reality head-mounted display instead. According to previous reports from outlets like Bloomberg, Apple could be poised to unveil its mixed reality headset at or ahead of its Worldwide Developers Conference (WWDC23) in June.

HTC Vive headset and controllers on a blue background

Apple has reportedly already given a number of high-profile software developers a look at the device for testing purposes as well, with outlets like Bloomberg reporting that the operating system for the headset will be publicly named xrOS. A name for the device itself has yet to be shared, but Bloomberg noted that it’ll likely be dubbed the Reality Pro.

Now that you’re caught up on HTC’s response to Apple’s upcoming launch of its mixed reality headset, be sure to read through some of our previous coverage including Apple reportedly delaying its AR glasses in favor of its mixed-reality HMD, and Apple rumored to announce its VR headset this spring at or around its Worldwide Developers Conference (WWDC23) in June.

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Morgan is a writer from the frozen wastelands of Maine who enjoys metal music, kpop, horror, and indie games. They're also a Tetris fanatic who's fiercely competitive in games like Tetris 99... and all games in general. But mostly Tetris. You can follow Morgan on Twitter @Author_MShaver.

From The Chatty
  • reply
    March 6, 2023 12:00 PM

    Morgan Shaver posted a new article, HTC isn't worried about Apple launching its mixed reality device this year

    • reply
      March 6, 2023 3:34 PM

      Of course they’re not concerned. They haven’t made anything competitive since their first collab with Valve.

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        March 6, 2023 4:31 PM

        When asked for comment, an Apple spokesperson said, "What is HTC?"

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        March 6, 2023 4:39 PM

        Eh, their hardware is usually competitive, and their upcoming XR Elite probably will be.

        It's just they're clearly not going to be a company actually driving new developments - they don't have the R&D for that - so that is exactly where they'll be - the competitive VR option that might make sense if you find it at the right price, but never the frontrunner.

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          March 6, 2023 10:05 PM

          No more lighthouses?

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            March 6, 2023 10:28 PM

            IIRC Valve just put HTC in charge of doing lighthouses exclusively again so they can use their own manufacturing facilities for other things.

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          March 6, 2023 10:28 PM

          If the XR Elite had eye and face tracking it would be pretty much exactly what I'm looking for. I hope it does well enough for them to release a second generation headset with those features.

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            March 6, 2023 11:04 PM

            We'll see, but that's exactly the sort of area where I'd expect them to lag, again, just down to R&D budget.

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