Elon Musk issues open letter to Twitter advertisers, cautioning against spam

Musk recently tweeted out an open letter which includes some of his future plans for Twitter and the direction he'd like to take the site in.


With Elon Musk set to complete his $44 billion Twitter acquisition, he’s taken to the site to share an open letter with information on why he decided to acquire the social media platform, including hopes of steering the site away from becoming an echo chamber.

Musk goes on to talk about how he bought Twitter to “try to help humanity” and how feels there’s a danger that social media will splinter into “far right wing and far left wing” echo chambers. He also points to traditional media’s “relentless pursuit of clicks” as being among the issues fueling and catering to those polarizing extremes.

Image of Elon Musk in a black suit looking back over his shoulder at the camera
© Theo Wargo, Getty Images

Continuing, Musk cautions advertisers against spam in his open letter, while touching upon ambitions of making Twitter “the most respected advertising platform in the world.”

Moving forward, it’ll be interesting to see how Musk and his team go about tackling the issues brought up in his open letter, including the implementation of more personalized ads as opposed to those viewed as spam. For more on Musk’s Twitter plans, be sure to read through his open letter in full.

And for more on Twitter and Elon Musk in general, brush up on some of our previous coverage including how Elon Musk reportedly plans to cut 75 percent of Twitter’s workforce, and how Musk doesn’t think that putting Twitter and Tesla in the same holding company makes sense.

Senior Editor

Morgan is a writer from the frozen wastelands of Maine who enjoys metal music, kpop, horror, and indie games. They're also a Tetris fanatic who's fiercely competitive in games like Tetris 99... and all games in general. But mostly Tetris. You can follow Morgan on Twitter @Author_MShaver.

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