Published , by Morgan Shaver
Published , by Morgan Shaver
In a recent, surprising move, computer hardware company EVGA announced that it’s not only done with NVIDIA, it’s also no longer making GPUs following the current gen lineup of GPUs. The news comes courtesy of YouTube channel GamersNexus in an interview with EVGA CEO Andrew Han. As noted in the interview, one of the reasons EVGA is terminating its partnership with NVIDIA is due to difficult and “disrespectful treatment.”
Citing some examples, EVGA reportedly had to wait to find out the price of new products until they were revealed on stage, with NVIDIA holding firm control over GPU pricing. According to Han, NVIDIA also undercuts its partners by offering identical products such as its Founders Edition cards at lower prices that partners are forbidden to match.
While EVGA won’t “carry the next gen” of GPUs and will no longer be working with NVIDIA, it remains committed to continuing to offer sales and support of its current lineup of GPUs. On the EVGA forums, EVGA management outlined what consumers can expect from the company moving forward:
Among the products EVGA will continue to support include existing RTX 30-series GPUs. Moving forward, it’ll be interesting to see how EVGA fares as it moves away from GPUs and focuses more on its other products. With that being said, we’re curious to hear your thoughts on EVGA’s decision. How do you think this will impact NVIDIA, and GPUs, in the future? Let us know in Chatty!
For more on NVIDIA, be sure to read through some of our previous coverage as well including NVIDIA exports to China having new U.S. government-imposed license requirements, and details on NVIDIA’s $1.4 billion revenue miss back in Q2 2022.