![AppLovin offers $17.5 billion to acquire Unity (U) [UPDATED]](https://d1lss44hh2trtw.cloudfront.net/resize?type=webp&url=https%3A%2F%2Fshacknews-www.s3.amazonaws.com%2Fassets%2Farticle%2F2022%2F08%2F09%2Fapplovin-offers-to-acquire-unity-for-17-billion-deal-2022_feature.jpg&width=1032&sign=Iyo8ClJOIaEg8Mxr0QpdsdjfF2iBg_j1XLtRsxcQw8s "AppLovin offers $17.5 billion to acquire Unity (U) [UPDATED]")
AppLovin offers $17.5 billion to acquire Unity (U) [UPDATED]
We'll see if Unity is AppLovin' the $17.54 billion all-stock deal offer that's currently on the table.
Update (8/15/22): Unity’s board of directors has reaffirmed its commitment to its acquisition of ironSource and has rejected the “unsolicited proposal” from AppLovin.
Original Story: Following recent news updates for Unity including how the CEO recently apologized for comments made in regards to mobile game monetization, and the announcement that Unity is partnering with Microsoft Azure, it’s been revealed that gaming software company AppLovin Corp has made an offer to purchase Unity for $17.54 billion in an all-stock deal.
As noted by outlets like Reuters, not only is this deal significant, it also potentially threatens to derail Unity’s previous plans to purchase AppLovin’s competitor, ironSource, in a $4.4 billion all-stock purchase. According to the most recent proposal, Unity would need to terminate the ironSource purchase if it wishes to follow through with AppLovin’s offer.
Currently, AppLovin is offering $58.85 per Unity share, which is at a premium of 18 percent of Unity’s closing price. Should the deal go through, Unity would own 55 percent of the company’s combined outstanding shares, and would retain 49 percent of the voting rights. Additionally, Unity CEO John Riccitiello would not only retain his position as CEO, but would serve as CEO for both businesses, including AppLovin.
This would transition AppLovin’s current Chief Executive, Adam Foroughi, to the role of Chief Operating Officer. As of right now, Unity’s board is evaluating the offer, though industry experts have noted the chances of the deal going through are slim.
Shares for AppLovin fell 11 percent in light of the acquisition offer, ironSource shares fell 9 percent, while shares for Unity were up by less than 1 percent. For more Unity news, be sure to read through some of our previous coverage including why Unity CEO John Riccitiello apologized for comments regarding mobile monetization, and Unity’s recent partnership with Microsoft Azure.
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replyMorgan Shaver posted a new article, AppLovin offers $17.5 billion to acquire Unity (U)
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Ad companies buying game engines the future is depressing.
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it's an engine, of course everyone who works with it hates it, that's true for any tool you work with long enough...
but I dont understand that trend of gamers (or youtubers lol) dissing game engines (mainly unity afaict). if a game's bad, it's because it's bad, not because of the engine. loads of amazing games have been made with unity. it's a damn tool.-
Been going on for a long time.
It's why some companies are so selective (or were) about who can license their engine.
Back in the day if you wanted to license id Tech you had to have a proven track record as a developer. Famously some dude who was a hardcore mapper/modder got some investors together to license id Tech 4 to make a game and id wouldn't let him, he had no game shipping experience (I guess they formed this policy some time after licensing id Tech 2 to Valve which had never shipped a game before)
Around the same time Monolith was licensing LithTech out to anyone who could pay, which created lots of shitty games on the market. Gamers scoffed "eh, don't bother with this one, it's just another shitty LithTech game..." -
It's a tendency as old as quake vs unreal.
The irony is that most gamers are completely ignorant to the technical aspects of game development and don't really grasp what a game engine does. You'll regularly see people blame art direction or the quality of art assets on the engine.-
I fully predict that Starfield, TES6 and F5 will all be on an evolution of the Gamebryo fork used for all their existing games, hardcore gamers will piss and fucking moan about it and blame it for every gameplay issue, and the rest of the gaming public will just buy it in millions of copies across all the platforms.
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what unity has though is marketshare, like 95% of indie games are unity. ease of use and a strong community where you can google your way out of problems. its not as clean as unreal but it gets the job done, and it could get even better if a real company like microsoft steered them straight
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I don't know, this is pretty impressive IMO: https://www.youtube.com/watch?v=eXYUNrgqWUU
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