Unity (U) CEO John Riccitiello apologizes for insulting comments on mobile dev monetization
Unity CEO John Riccitiello has issued an apology to mobile game developers following his crass comments on monetization.
Unity CEO John Riccitiello made news earlier this week for some offensive comments made in an interview in which he called mobile app developers who don't bake monetization into their development plans "fucking idiots." The CEO has attempted to take his foot out of his mouth with a very long-winded apology posted to Twitter.
To our friends in the #unity community, I owe you this— pic.twitter.com/llJUL1LwXS— John Riccitiello (@johnriccitiello) July 16, 2022
Here's a transcript of the apology issued on John Riccitiello's Twitter page:
I want to talk about what I said in the interview, and my follow up tweet. I am going to start with an apology. My word choice was crude. I am sorry. I am listening and I will do better.
What I can do, perhaps, is provide more on what I was thinking when I did the interview. What I would have said if I had taken greater care.
First -- I have great respect for game developers. The work they do is amazing. The creativity can be incredible whether on a AAA console, mobile or indie game, designed to be played by millions. Or a creative project, a game made just for the sheer joy of it.
Second -- One thing I have seen is that most game devs work incredibly hard and want people to play their game. To enjoy it. And, when appropriate for players to engage deeply. For the game devs I have worked most closely with there is often anxiety about whether players will love the game and appreciate all the work and love that went into making it.
Third -- Sometimes all a game developer wants is to have a handful of friends enjoy the game. Art for art's sake and art for friends. Others want player $ to buy the game or game items so they can make a living. Both of these motivations are noble.
Fourth -- What I was trying to say, and clearly failed at saying, is that there are better ways for game developers to get an early read on what players think of their game. To learn from their feedback. And, if the developer wants, to adjust the game based on this feedback. It's a choice to listen and act or just to listen. Again, both are very valid choices.
If I had been smarter in choosing my words I would have just said this... we are working to provide developers with tools so they can better understand what their players think, and it is up to them to act or not, based on this feedback.
Anyway, that's it. Lot's of words. And a sentence that I wish I had never said.
Clickbait. Out of full context. Deeply sorry if what I said offended any game dev. Absolutely love the people that make games. Creative, hard work. #Unity— John Riccitiello (@johnriccitiello) July 15, 2022
John Riccitiello's second apology comes after his comments in an interview with PocketGamer.biz went viral this week. It's possible that the Unity CEO is facing pressure as the company's stock has collapsed over 75% in 2022, and some of his comments were borne out of frustration. Riccitiello has been Unity CEO since 2014, and has also presided over the company during its volatile life as a publicly-traded stock.
Unity (U) lowered sales guidance again on the same day as Riccitiello's infamous interview comments, and the company is also rumored to be beginning a round of layoffs.
Honey are you ok? You've barely touched your monetisation during your creative process you fucking idiot.https://t.co/KKCH4kpjy5— Chandana එක Ekanayake (@Ekanaut) July 15, 2022
Unity's stock is down 84% from the all-time high share price of $210/share set in November 2021. While we can all attempt to appreciate Riccitiello's apology to game devs, perhaps the Unity CEO should focus on his own company's ability to turn a profit instead of blaming mobile app developers.
This article is only meant for educational purposes, and should not be taken as investment advice. Please consider your own investment time horizon, risk tolerance, and consult with a financial advisor before acting on this information.
Asif Khan posted a new article, Unity (U) CEO John Riccitiello apologizes for insulting comments on mobile dev monetization
It's hard to walk back from publicly calling your customers "fucking idiots". Good luck to him I guess. I know at least one person who quit using Unity because of this and I would definitely think twice about starting any project with it myself now. I know that's drop in the bucket anecdotes, but still. CEOs need to do better.
its tough cause its not that easy to switch to unreal or godot on a dime, you need to invest lot of hours to get as adept as one would be over yrs of unity. they got us by the balls. plus its still the indie engine of choice, its got that apple effect where if you got a problem you got a good chance of finding the issue by googling