Twitch is the go-to hub for video game livestreaming content. Creators grow a community of viewers, who can in turn monetarily contribute to the streamer. Subscriptions are a popular way to do that, allowing viewers to pledge a minimum of $4.99 a month to their favorite streamers. However, the cost of subscribing is more steep in certain parts of the world, and Twitch is looking to address that. Local Subscription Pricing will see Twitch adjusting the cost of subscribing around the globe in order to better align the value of money in those areas.
Twitch made a post to its official blog on May 17, 2021 in order to reveal Local Subscription Pricing. “We’ve heard from fans everywhere that it’s not equally affordable around the world to show support, access custom emotes, and enjoy all the other benefits that come with being a subscriber,” the post reads. A standard Twitch subscription costs $4.99 USD, or whatever it’s equivalence is in other nations. However, economic value isn’t as simple as translating the value of a dollar to any other currency. Because of that, the cost of subscribing to a Twitch channel in many other markets is a much steeper investment that we may perceive it to be here in the United States.
Twitch backs up these claims with some analytical data. The number of active users in Europe and Asia that are subscribing to channels are 50% lower than those in the United States. For Latin Americans, it’s 80% lower. Twitch will begin to evaluate and adjust the price of subscribing, renewing subscriptions, and gifting subscriptions in different regions across the world so that it’s more in tune with their cost of living. This will start with Mexico and Turkey on May 20.
Twitch’s introduction of Local Subscription Pricing will hopefully allow more viewers to support the creators they admire. For more on Twitch, we’ve got you covered right here on Shacknews.